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Corporate guide Logo Guidelines October CContents Why guidelines What is the logo Colour and typography Correct Usage Further Information CWhy guidelines What is the concept behind the logo The My Premium logo portrays a young vibrant and trendy presence

Logo Guidelines October CContents Why guidelines What is the logo Colour and typography Correct Usage Further Information CWhy guidelines What is the concept behind the logo The My Premium logo portrays a young vibrant and trendy presence through the quotation icon It is simple and easy to recognise and has dynamic strength which represents the company in a respectful and positive light The script font represents simplicity and ease it also triggers a warm personal feeling to the customer What do these guidelines cover These guidelines will provide you direction on the correct and e ?cient use of the company ? s logo The logo is the most widely used and distributed element of My Premium ? s corporate identity These guidelines cover ?? When to use the mark and motif ?? When and how to use the logo ?? Colour speci ?cations and typography ?? Basic do ? s and don ? t ? s ?? Overview of logo artwork CWhat is the logo The corporate logo In the corporate logo the mark is used together with the motif for formal contexts Examples include ?? Stationery ?? The backs of publications with contact info ?? Formal contracts and legal documents ?? As a small formal ? signature ? on items ?? Signal signage ?? Posters and Notices ?? All advertisements Informal logo This version of the logo is used very rarely Examples of using the informal logo include ?? Front covers of publications in some cases where motif appears deconstructed ?? Small Scale printing Corporate logo Informal logo CColour and typography Although many colours are used in our overall visual identity the colours of our logo are clearly de ?ned Consistent use of the correct colours will enhance the level of professionalism across all the company ? s communication material Colour speci ?cations My Premium ? s corporate logo colours are speci ?ed in di ?erent ways dependent on the production technique in question Whilst it is important to achieve maximum consistency across all media a slight variation in colour will be inevitable Print Materials Spot Colours Pantone C Pantone C Pantone C Process Colours CMYK CRGB values for screen use RGB scale A F A FFE Corporate Typeface My Premium ? s Corporate Typeface or font is named ? Saginaw ? The style is set to ? Bold ? and the tracking is set to ? ? No uppercase letters are used in the corporate typeface When using the logo or supplying the logo to third parties NEVER reset the typeface It is provided as a standard vector artwork ?le in a variety of formats to ensure maximum exibility and ease of use They have been carefully spaced and aligned for optimum visual impact and must not be modi ?ed on any account There is no need to include fonts when supplying a logo CCorrect usage The My Premium logo is designed to be a visual identi ?cation for the My Premium brand across a wide variation of