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Guide 2020 1 LOCAL SEO The Ultimate Guide CContents Analyze your SWOT situation Optimize your site for local search Devise your content strategy Diversify your content and where you post it Write content that answers any questions your customers may have

LOCAL SEO The Ultimate Guide CContents Analyze your SWOT situation Optimize your site for local search Devise your content strategy Diversify your content and where you post it Write content that answers any questions your customers may have Build links especially from local sites Participate in local events and host your own Get yourself in the local pack Maximize your click-through rates Make your site mobile-friendly Place NAP citations on other sites Ensure your website ? s security Partner up with neighborhood businesses Build your brand and its reputation Connect with in uencers Fight local spam Get rich snippets with schema markup Track your local rankings with WebCEO CWe like SEO for local businesses It ? s a bit more nuanced than SEO for websites with a global target audience and the extra steps can make optimizing your site easier or harder depending on the situation While fun and work don ? t always mix well together staying interested keeps your productivity levels high ?? and productivity is an important element in making a business ourish wouldn ? t you agree That is the purpose of this local SEO guide for businesses Here and now you are going to ?nd out how to make your business ? website appear in Google ? s top search results ?? while being productive and keeping your motivation the whole time Let ? s begin Analyze your SWOT situation Your website is a goose which can lay golden eggs However unlike in the fable it won ? t just lay them on its own Online businesses bring pro ?t only in the hands of smart owners who know what they are doing ?? and that includes knowing their strengths weaknesses opportunities and threats Sounds familiar That of course refers to the SWOT analysis and it marks the beginning of your local SEO strategy Getting ahead of your competition requires you to know how your business operates like the palm of your hand How well do you know yours Test yourself by answering these questions C ? Strengths What is my business good at What do my customers like about what I do ? Weaknesses What is my business isn ? t as good as it could be What are the things I do that make my customers turn to competitors ? Opportunities What can I immediately do in order to get more customers and more pro ?ts ? Threats What can stop me from doing my work or being good at it What are my competitors doing that can turn customers away from me As you can see they are pretty basic questions which nonetheless are fundamental to your business strategy There ? s a lot to gain by having a ?rm grasp of where you stand and a lot to lose if you lack that knowledge Optimize your site for local search On-page SEO is the most basic of basics in SEO Want your site to rank high It has to be at