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Zf style guide Style Guide CLeadership and Organization Development Zenger Folkman exists to revolutionize leadership and organization development through empirical research innovations in development methods and the employment of software tools that driv

Style Guide CLeadership and Organization Development Zenger Folkman exists to revolutionize leadership and organization development through empirical research innovations in development methods and the employment of software tools that drive more e ?ective implementations Zenger Folkman provides the architecture and many key components for companies wanting to grow their leadership talent CProper Usage of the Logo Width from ??Z ? to ??N ? equals ?? X ? Preferred Size The recommended size where applicable is ? wide When typed in body copy the Zenger Folkman names should always be capitalized no ??space space ? separator The names should stay together on one line and not be wrapped They should not be italicized unless the surrounding text is italicized Sizing Restrictions In order to maintain a consistent and readable look throughout the brand proper logo size is vital The logo should be applied at a con ?dent size but should not be overpowering For print and web materials in general the logo should be sized at ? wide The logo should never be printed smaller than ? wide Clear Space Clear Space is an important element in the Zenger Folkman logo This will keep a consistent look to the brand and ensure that there are no distractions within the layout Clear Space is determined by the width of the distance from the beginning of the ??Z ? in ZENGER to the end of the ??N ? being determined as ?? X ? Around all sides of the logo there should always be at least the space determined as ?? X ? around all sides CFurther Logo Usage The Logo The logo can be broken into many di ?erent parts These parts include the name Zenger Folkman the ??ZF ? with the accompanying ??dots ? and the ??dots ? themselves The ??dots ? can also be used as a pattern or design element as long as one single dot does not exceed ? Logo Color The logo should always be in color if used on a white background When the logo is placed on a solid-colored background or a photograph It should be reversed out to white CUnacceptable Logo Usage Do Not reverse the logo on a light background Do Not partially reverse the logo Do Not put the logo in a containing shape Do Not develop your own color combinations Do Not angle the logo Do Not alter the typography Do Not distort the logo in any manner Do Not ?ll the logo with a gradient or pattern CThe Zenger Folkman Color Palette Primary PMS C R M G Y B K PMS C R M G Y B K PMS C R M G Y B K PMS C R M G Y B K PMS C R M G Y B K Secondary PMS C R M G Y B K PMS C R M G Y B K PMS C R M G Y B K Tertiary PMS C R M G Y B K PMS C R