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Document theme 3 management strategique master mso 2017 2018

Université Cadi Ayyad Faculté des Sciences Juridiques Économiques et Sociales Département de Gestion Master Management et Stratégies des Organisations Semestre Matière Management Stratégique Professeur Abdenbi LOUITRI THEME Le diagnostic stratégique au niveau interne Des modèles pour le diagnostic Méthode Swot Les matrices pour la gestion du portefeuille des activités BCG Mc Kinsey ADL Le modèle RBV Resource Based View CModèle de base swot Analyse de l ? environnement FCS Ce qu ? il faut faire F M O Valeurs sociétales Entreprise citoyenne Responsabilité sociale Analyse de l ? entreprise F Capacité stratégique Ce que l ? on peut faire Système de Valeurs des Dirigeants Formulation des stratégies La synthèse du diagnostic stratégique le tableau SWOT Strenghts Weaknesses Opportunities Threats Forces Faiblesses Opportunités Menaces Résumer les di ?érentes opportunités et des di ?érentes menaces dans un tableau synthétique Les propositions stratégies résultent du croisement des Forces Faiblesses avec les Opportunités Menaces CSynthèse de l ? analyse SWOT Source Taghzouti in Gestion Stratégique d ? entreprise The Coca Cola Company SWOT analysis Strengths Weaknesses Extensive and diversi ?ed product portfolio Advertising and marketing capabilities Strong partnerships with bottling companies Leading player in the global beverages industry Brand recognition and reputation Strong partnership with McDonald ? s Extensive distribution channels Poor R D capabilities Rising debt levels Dependence on income and pro ?ts from the U S Focus on soft carbonated beverages Criticism and negative publicity Opportunities Threats Growing alcoholic beverage industry Expansion of ready-to-drink co ?ee products in the U S market Acquisition of Arizona or Gold Peak ready- todrink tea brands Obesity concerns may reduce demand for some of the company ? s products Rising U S dollar exchange rate Rising minimum wage and healthcare costs in the U S Water scarcity and poor quality could negatively impact The Coca-Cola Company ? s production costs and capacity Increased competition and capabilities in the marketplace could hurt The Coca Cola Company ? s business CPepsiCo SWOT analysis Strengths Weaknesses Product diversity Extensive distribution channel Corporate Social Responsibility CSR projects Competency in mergers and acquisitions brands earning more than billion a year Successful marketing and advertising campaigns Complementary product sales Proactive and progressive Over-dependence on Wal-Mart Low pricing Questionable practices using tap water but labeling it as mountain spring water Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola Too low net pro ?t margin Opportunities Growing beverages and snacks consumption in emerging markets especially BRIC Increasing demand for healthy food and beverages Further expansion through acquisitions Bottled water consumption growth Savory snacks consumption growth Threats Changes in consumer tastes Water scarcity Decreasing gross pro ?t margin Legal requirements to disclose negative information on product labels Strong dollar Increased competition from Snyder ? s Apple SWOT analysis Strengths Weaknesses Customer loyalty combined with expanding closed ecosystem Apple is a leading innovator in mobile device technology Strong ?nancial performance cash gross pro ?t margin and no debt Brand reputation Retail stores Strong marketing and advertising teams High price