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A sample style guide 1 CAp Pharmaceuticals Style Guide Style Guide Chris Angelina and Paulette Pharmaceuticals This style guide is produced to outline our style decisions on how CAp Pharmaceuticals would like to be perceived as a business Our corporate st

CAp Pharmaceuticals Style Guide Style Guide Chris Angelina and Paulette Pharmaceuticals This style guide is produced to outline our style decisions on how CAp Pharmaceuticals would like to be perceived as a business Our corporate style guide should be used as a tool to maintain a consistent image and consulted if any documents are changed The style guide is intended for all stationary publications both printed and digital websites promotional material and any other visual material representing CAp Pharm Use MLA style as the basis and reference point for all documents Company Name Only during o ?cial business will we say the entire name Chris Angelina and Paulette Pharmaceuticals Other times CAp Pharmaceuticals or CAp Pharm shall be used with no period after Pharm The company name is to be spelled CAp Pharmaceuticals with the capitalization to be exactly that When referring to the company the words our we and us are not only correct but highly encouraged to give a personal feel to the company O ?cial Documents The ?rst time when referring to the company use the entire name Chris Angelina and Paulette Pharmaceuticals After that use CAp Pharmaceuticals or CAp Pharm never both It may bring confusion to the document Do not use and or but one usually and Words like email and online should be kept as one Calibri is the chosen font for all business documents Other options such as Helvetica Times New Roman Georgia and Verdana can be used in some circumstances Use pt for headers and pt for rest of document Use the form below to create all business letterheads Name Title Web address optional Contact information No underlines is to be used in any document If emphasis is needed use bold Longer words must be abbreviated and de ?ned uniquely within the company's documentation and must be rede ?ned for every reuse in separate documents C Page margins for o ?cial documents should be cm from top bottom left and right edges of each document Forbidden words in all o ?cial documents are not limited to but include drug replace with medication pill replace with capsule dealer replace with manufacturer distributor or producer When discussing all products produced within the company refer to those still under testing as projects those under heavy study as trials and those released to the public for sale and distribution as products When creating list and bullets use capitalization commas periods and on the occasion colons No other punctuation is needed When using color only use the colors black and red as they match the company's logo and brand Employees All employees other than managers and executive o ?cers are to be called stakeholders when referenced within or outside the company Whenever referencing another member in the company always address both man and female by their ?rst and last names while disregarding surnames Whenever referring to stakeholders with less than six months in the company in the body of a text make sure to refer them by