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Pinterest guide The science of social media The complete guide to CContents Pinterest What is Pinterest Key statistics Why should you use Pinterest for your brand Which areas work well Key objectives Getting started Creating the account Settings The Pinte

The science of social media The complete guide to CContents Pinterest What is Pinterest Key statistics Why should you use Pinterest for your brand Which areas work well Key objectives Getting started Creating the account Settings The Pinterest interface Pro ?le page How to pin Adding a pin Uploading a pin Pin etiquette Pin It bookmark button Repin Tagging What to pin When to pin Search function Search pins Search boards Search people Boards Creating a board Categories Categorising editing or deleting a board Gifts and pricing Engagement Following a user Following a board Like and comment Copyright issues Site implementation Passive button Active button Pin blocking Glossary Notes THE SCIENCE OF SOCIAL MEDIA THE COMPLETE GUIDE TO PINTEREST WWW FRESHEGG COM C Pinterest What is Pinterest Pinterest is the new ? big thing ? in social media Still in its beta phase it boasts a reported million users and has seen its page views increase in the last months Currently ranked as the st most visited website in the UK Pinterest is a collection of virtual pinboards allowing you to ? pin ? images you like onto boards in di ?erent categories People can use it to plan their weddings decorate their homes and organise recipes Key statistics Pinterest has really taken o ? in the USA with million unique users compared to in the UK What ? s really interesting is that whilse Pinterest is a female dominated platform in America of users are female in the UK the gender divide is a lot more even ?? of users are male In the UK of users are aged - with the second largest age group being - The majority of UK users are university educated and about of users earn over ? a year Pinterest boasts users worldwide THE SCIENCE OF SOCIAL MEDIA THE COMPLETE GUIDE TO PINTEREST WWW FRESHEGG COM C PINTEREST PINTEREST Why should you use Pinterest for your brand Pinterest has become one of the biggest social tra ?c referrals bringing in more tra ?c than YouTube Google and LinkedIn combined Which areas work well Pinterest has di ?erent categories that a board can fall into although you can label the board whatever you want Pins will be more searchable should the board be in a suitable category Choose the most relevant category for the company For example if you lease cars the ideal category would be Cars and Motorcycles All categories can be diversi ?ed to allow for a broader range of boards i e Formula One american muscle cars Audi sports cars convertibles etc THE SCIENCE OF SOCIAL MEDIA THE COMPLETE GUIDE TO PINTEREST Key objectives Since its rise in popularity earlier this year Pinterest has become one of the biggest tra ?c referrals bringing in more tra ?c than YouTube Google and LinkedIn combined Most images are pinned from a website and therefore have a link back to the page where it was originally pinned from This means each of these pins