ALPHA PHI OMEGA NATIONAL SERVICE FRATERNITY STYLE & GRAPHICS GUIDE 2014 ALPHA P
ALPHA PHI OMEGA NATIONAL SERVICE FRATERNITY STYLE & GRAPHICS GUIDE 2014 ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE Page 3 TABLE OF CONTENTS ALPHA PHI OMEGA STYLE GUIDE 05 PUBLISHING STYLE STANDARDS FOR DIGITAL AND PRINT ALPHA PHI OMEGA GRAPHIC STANDARDS GUIDE 15 PROPER USE OF APO TRADEMARKS FOR INTERNAL/EXTERNAL PROJECTS STYLE GUIDE UPDATED 02/01/2014 F or Alpha Phi Omega, it is both challenging and necessary to ensure that our communication — from published periodicals to brochures to the Web site — is consistent and professional. Our task is compounded by the fact that we use some terms that can be interpreted several different ways, especially by people without a background in colleges, fraternities, volunteer service or nonprofit organizations. We can all point to examples in which a publication from one committee capitalizes something that another publication does not. We are striving to eliminate those inconsistencies, and this style guide can be a valuable tool to help us reach that goal. Built for use in different ways by dif ferent people, the APO Style Guide is divided into sections that affect everyone who compiles infor mation for distribution by APO. To enable quick checking, these sections are set up like dictionaries, with entries arranged alphabetically. The entries represent a combination of standard English and specific APO terminology. The Alpha Phi Omega Style Guide uses the Associated Press (AP) Stylebook as its source; however, the Alpha Phi Omega Style Guide takes precedence over AP style on matters where the two guides differ. Additional standards may be determined as new words, phrases and acronyms are adopted by the organization. Remember to check this style guide first if in doubt, since dictionaries and other sources may vary on some rules or spelling. The Alpha Phi Omega Style Guide always takes precedence over other sources. Please contact the National Office if you have any questions about style. Refer to The Associated Press Stylebook and Libel Manual (www.apstylebook.com) if a style has not been outlined in the style guidelines below. Remember, Alpha Phi Omega Style Guide takes precedence over AP style guidelines. ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE Page 5 alumni association Capitalize when referring to a specific alumni as sociation. Lowercase when used in general refer ence. The word “association” should always follow the name of an alumni association. For example: The Southeast Michigan Alumni Association won five awards this year. Ten new alumni associations were formed this year. When in a list, such as the annual directory, the word “association” may be omitted. Alumni Connection Alumni Connection, the Fraternity’s bimonthly alumni e-newsletter, should always be capitalized and italicized when published. Annual Fund See Torchbearer Fund APO LEADS All caps. Refers to the five servant leadership cours es that are part of the Leadership Development program. The five courses are Launch, Explore, Achieve, Discover, Serve. APO IMPACT Refers to the national training program, which is intended to produce better organized and well-run chapters through a comprehensive training regimen for chapter officers. Capitalize. awards/honors/prizes Capitalize only when referring to a specific or for mal award. Do not capitalize the word award unless it is part of the formal name. For example: She won the Greek Woman of the Year award. They won the Josiah Frank National Historian’s Award. AAMD Annual Active Membership Dues on first reference, AAMD on second reference. Always capitalized. abbreviations Spell out full name on first reference, followed by the abbreviated name in parenthasis. Abbreviation is acceptable on second. For example: We are plan ning on conducting a Chapter Assessment and Plan ning Session (CAPS) this May. However, we will not complete CAPS the following September. active / actives Refers to initiated members of the Fraternity who are currently actively participating in a chapter. Lowercase. For example: Curt is an active from Geor gia. advisor Not adviser. See the “chapter advisor” entry. alcohol free/alcohol-free Hyphenate when used as a compound modifier. For example: The event will be alcohol free. The chapter is an alcohol-free chapter. Alpha Phi Omega Always spell out on first reference. Maintain full name for external documents. APO or the Frater nity are both appropriate on second reference for internal documents and publications. Use an apos trophe only for the possessive. For example: Alpha Phi Omega’s risk management guidelines. alumnus/alumna/alumni/alumnae Alumnus when referring to a man who has attended a school or chapter. Alumna for similar references to a woman. Alumni when referring to a group of former male members. Alumnae when referring to a group of female members. For a non- gender specific group, use alumni. ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE Page 6 Aa Bb badge Refers to the Fraternity’s membership pin. Lowercase. CAPS Chapter Assessment and Planning Conference (CAPS) is acceptable on second reference. This handbook replaces the Chapter Program Planning Conference (CPPC). chapter advisor Capitalize chapter advisor when the title di rectly precedes an individual’s full name. For ex ample: Chapter Advisor Jill Jones came to the meeting. The chapter advisor attends all meetings. Low ercase when used in general reference. For example: Alpha Eta Chapter is in search of a chapter advisor. biannual, biennial Biannual means twice a year. Biennial means every two years. For example: The Fraternity’s biennial National Con vention was held in Boston. big brother Capitalize only when referring to the Big Brother/Little Brother program. Board of Directors Capitalize. See entry for “titles.” The Board is acceptable on second reference when referring to the Board of Direc tors. National does not need to precede the formal name, as there is only one Board of Directors in the Fraternity. brother/brothers Refers to initiated members of the Fraternity. Lowercase unless preceding an individual’s name. For example: The meeting was chaired by Brother Mitchell. Curt is a brother from Georgia. brotherhood One word. Lowercase. bylaws/National Bylaws Not bi-laws or by-laws. Capitalize when referring to a specific set of rules by which to govern. ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE Page 7 Cc chapter names Capitalized when following the name of a chapter. For example: Alpha Eta Chapter held a Choose Chil dren event. When used in general references, lower case the word chapter. For example: There were five chapters represented at the meeting. When referring to a particular chapter, avoid using the as an article. For example: Rho Chapter; not The Rho Chapter. See “Identifying Chapters” on page 7 of the APO style guide. charter Always lowercase. chapter officers Always lowercase. Chapter Officer Portal Always lowercase. coed/coeducational Lowercase, no hyphens. Coed is NOT part of our Fraternity’s name. The coed National Service Fraternity is acceptable, but National Coed Service Fraternity is not acceptable. co-sponsor Always hyphenated. coat of arms No hyphens between words, lowercase. college chapter Always use college to describe a chapter, instead of col legiate. For example: The college chapter promotes Choose Children in its community. college/university names Formal name on first reference; abbreviation is acceptable on second reference. The chapter name should be fol lowed by the school name and then the city and state. See the appendix for use with chapter name in internal and external documents. collegian/collegiate Collegian is a noun; collegiate is an adjective. For exam ple: Our undergraduates are collegians. The University of Nebraska has a well-developed collegiate program. committee Capitalize when referring to a specific or formal com mittee. Lowercase when used in general reference. For example: Zeta’s Service Committee planned the gather ing. I want to join a committee. composition titles Italicize entire title. Capitalize the principle words, in cluding prepositions and conjuctions of four or more letters. For example: Jimmy Bartle Taylor wrote Down Home With the Chief and Miss Maggie. conferences/conventions Always sectional conference, regional conference and National Convention. DO NOT REPLACE with sectionals, regionals or nationals. ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE Page 8 Ee Ff Gg e-mail, e-newsletter Hyphenated in all cases. Endowment, Endowment Trustees Alpha Phi Omega Endowment is always capitalized. Endowment is an acceptable replacement for the Alpha Phi Omega Endowment. Never Endowment Trust. executive board A generic reference to the subset of officers in a chap ter or alumni association who fill the typical role of an executive committee. Executive Committee Refers to a specific committee of the Board of Direc tors whose duties are outlined in the National Bylaws. Fall Pledge Class Namesake Honoree Capitalized; when referring to recipient, use Fall (Year) Pledge Class Namesake Honoree. Fraternity Alpha Phi Omega Fraternity is always capitalized. Fraternity is capitalized when it refers to Alpha Phi Omega Fraternity and can be used interchangeably. In general reference, fraternity is lowercase. For ex ample: Our Fraternity has a chapter at Syracuse. That campus has 10 fraternities. fundraising/fundraiser One word in all cases. GPA Grade Point Average. GPA is acceptable after first reference. Greek Always capitalize Greek or Greeks. Greek-letter Written with a hyphen if it precedes a noun. Written without a hyphen when it follows a noun. For example: Alpha Phi Omega is a Greek-letter organization. Organiza tions with Greek letters must work together. handbook/manual Capitalize the principal uploads/s3/ apo-style-guide.pdf
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