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E V O K E s h o w c a s i n g i n n o v a t i v e a r t & d e s i g n i n s p i

E V O K E s h o w c a s i n g i n n o v a t i v e a r t & d e s i g n i n s p i r e d b y n a t u r e P U B L I C A T I O N N A M E W H Y “ E V O K E ” ? T R I M S I Z E C O N C E P T D E S I G N T E A M Evoke Magazine Our magazine focuses on human interaction with the natural environment and how that evokes creativity in art and design. 8.5” x 11” This magazine aims to showcase innovative art and design that has been influenced by our natrual environment that encourage a shift in human behavior. The content goes beyond promoting awareness about the environmental issues and instead focuses on the progressive ways people are interacting and incorperating nature into peoples’ lives. Other magazines that would bookend this magazine would be Greensource, Architectural Digest, and Popular Mechanics. Alex Anderson Sally Carmichael Drue Davis (art director) Keene Niemack E C O L O G Y Ecology is the branch of science that studies how people or organisms relate to each other and their environment. A C T I V I S M Activism is the use of direct action to achieve an end, either for or against an issue. S H I F T To shift is to move or change, or to cause something else to move or change. B E H A V I O R Behavior is the way a person or thing acts or reacts A D V A N C E M E N T Advancement is a forward movement or improvement. S U S T A I N A B I L I T Y Sustainability is the ability to be upheld or the quality of being aware and protective of the natural resources and environment during economic and population growth. Minimal Natural Sustainable Creative Progressive Forward Purposeful Human Innovation Timeless Informative Important Influencial Simple Clean Earthy TO-SUGGEST LIST T A R G E T A U D I E N C E Our target audience primarily consists of creative professionals that are interested in sustainability. Whether they are young or old, our audience has a substantial income and cares about being ahead of the times for their careers and social lives. They most likely come from a creative background that could range from architecture to writing and are constantly in search of information and inspiration. WHAT IS IT THAT THE AUDIENCE IS GOING TO RESPOND TO IN TERMS OF EDITORIAL, DESIGN, AND ILLUSTRATION? Our target audience would most likely respond to a clean and minimal design which reflects the values of sustaibibility. When incorporating nature into the arts, one expects a level of innovation and intelligence. Our design will feel modern and current, for these readers are looking for what is up and coming; however, it will have a timelessness and simplicity to reflect the idea of nature and minimal living. TARGET DEMOGRAPHIC Jamie Flynn is a 52 year old married mom. She did not attend college, but went to the Paul Mitchell School for hair styling. She has lived in the midwest her whole life, and enjoys traveling in the continental United States with her family when she can. She is not on the cutting edge of style, but has a generally liberal mindset and wants to connect with her environment more. Her family recycles, and does what they can to reduce their carbon footprint. She likes using Pinterest, and is fascinated with urban and environmental designs that shows up in her feed. She drives a Honda Element to her job, just one mile away from her home. P E R S O N A 2 : Liam Ross is a 29-year-old bachelor. Liam attended the prestigious Northwestern University in Chicago, Illinois. Liam studied architecture while in college while also studying abroad in Prague, Czech Republic. Liam is a very trendy individual. Bevause he attended college in two progressive cities, a progressive sense of sustainability in his lifestyle and work was instilled. He is constantly looking for new ways to leave a minimal carbon footprint as well as discover new developments in not just architecture, but any product for that matter. Liam owns a 1997 Honda Accord and drives it only when necessary, his main means of transportation is his 2004 Trek S400 street bike and public transportation. In his free time, Liam enjoys being outdoors as well as attending Cubs games. He takes every chance he can to run away from the indoor studio he basically lives in. P E R S O N A 1 : TARGET DEMOGRAPHIC P O P U L A R M E C H A N I C S Does not really cater to creativeʼs and there is only a limited emphasis on sustainable design. Magazine is not designed in a way that highlights good design. P O P U L A R S C I E N C E Does not cater to creatives or a younger audience. Magazine is very technical and only a limited focus on sustainability. A R C H I T E C T U R A L D I G E S T Limited focus to only to architecture. The aesthetics are catered to architects only. Limited focus on sustainability and green design. The magazine I only marketed to architects. G R E E N S O U R C E : T H E M A G A Z I N E O F S U S TA I N A B L E D E S I G N Issues provide the latest news and information on the latest in sustainable design, with project case studies including product sources and LEED ratings, green products found in trusted green building programs, new policies established by public and private owners. Mainly focused on architecture does not have a broad focus on design. Magazine does not cater to creatives. SIMILAR PUBLICATIONS FEATURE 1: Tom Kindig (Architecture) FEATURE 2: Thomas Heatherwick (Product Design) FEATURE 3: Patrick Nadeau (Gallery) FEATURE 4: Tadao Ando (Landscape) ARCHITECTURE: Solar Energy GALLERY: Art In The Environemt PRODUCT DESIGN: Solar Energy LANDSCAPE: Urban Rennovation F E AT U R E S D E PA R T M E N T S MAGAZINE CONTENTS C O L O R P A L E T T E I L L U S T R A T I O N P A L E T T E Alec Baldwin represents our magazine based on his involvement in the arts, the environment, and philanthropy. He is not only an actor, but is largely involved in a number of human and animal rights campaigns, including his involvement with rallies and environmental events. He is a creative individual who is also a huge supporter of the arts and entertainment industry. His philanthropic work and appeal to younger people creates appeal to become involved and learn more about how to connect to the environment around us. A L E C B A L D W I N MAGAZINE’S HERO I M A G E R Y P A L E T T E M O O D B O A R D E E V O K E M A G A Z I N E F I N A L L O G O DEPARTMENT TITLE: Futura 18pt. Text Inside Flag: Futura 10pt., 6pt. Colors: Cyan, Magenta, Yellow, or Green DEPARTMENT SUBTITLE: Adobe Caslon Pro 9pt. (small caps) DEPARTMENT BODY: Adobe Caslon Pro 8pt. DEPARTMENT FLAG: DEPARTMENT FOLIO: Futura Heavy 6pt. S O L A R P O W E R “Architecture is a slow technology,” says Rodrigo Rubio, architect at Barcelona’s Institute for Advanced Architecture of Catalonia. h o w s o l a r p o w e r e d a r c h i t e c t u r e i s n o w ta k i n g o v e r s u s ta i n a b l e d e s i g n a n d a r c h i t e c t u r e . A A R C H I T E C T U R E 1 D E P A R T M E N T DEPARTMENT STYLE GUIDE Guidelines: The flag should always be positioned on the left side. The color corresponds with the specific department, with a black and white photograph behind it. Department title should always be in line with the flow line. D E P A R T M E N T E X A M P L E : 24 I N S T I L L A T I O N A R T I uploads/s3/ evoke-style-guide.pdf