Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

Getting to know who your customers really are is a crucial step for a successfu

Getting to know who your customers really are is a crucial step for a successful Facebook Ads campaign. With more than 1 billion daily active Facebook users, it’s absolutely critical that you target only those who are potentially interested in your product. Demographics You can refine your ad's target audience based on content people have shared about themselves in their Facebook profiles, such as age, gender, relationship status, education and type of work they do. Interest-based targeting Interests are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product. For example, you could target people interested in your competitors or your broader market segment, or magazines and blogs covering your market. The interests are based on Facebook users’ likes and interests, hobbies, apps they use, Pages they’ve Liked, and more. Facebook identify interests from information that user added to their Timeline, keywords associated with the Pages they like or apps they use, ads they've clicked on and other similar sources. Adding more than one interest will target people with at least one of them so you’ll make your reach broader. Example of interest : App Entertainment News/Media Associations Equipment Newsletters Athletes Events Online / offline stores Authors Food/Beverages Organizations Automobiles and Parts Forum Phone/Tablet Bank/Financial Institution Foundations Politicians Bars Furniture Product/Service Blogs / website Government Organization Professional Services Book Store Health/Beauty Public Figure Books Health/Medical Restaurant/Cafe Brands Hobbies Retail and Consumer Merchandise Cars Hotel Shopping Celebrities Institutions Sports/Recreation/Activities Clothing Jewelry/Watches Telecommunication Clubs Job titles Tours/Sightseeing Colleges / University Local Business Travel/Leisure Communities Magazine TV Network Company Movies Writer Computers/Technology Music Narrow Down Your Audiences Sometimes, a Facebook audience can include millions of users. You should keep your target audiences smaller and more precise. When creating Saved Audiences, you can narrow your audience with the AND/OR targeting options. The OR targeting means that when you add new targeting options under the same category of targeting, your audience will grow larger. The AND targeting means that a person who’s in your target audience must fall into multiple categories. This will help to decrease your audience size and create niche audiences. you can also EXCLUDE people who match specific interests or demographics. uploads/Geographie/ fb-guide.pdf