Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

M21/3/BUSMT/SP2/ENG/TZ0/XX/M 18 pages Markscheme May 2021 Business management S

M21/3/BUSMT/SP2/ENG/TZ0/XX/M 18 pages Markscheme May 2021 Business management Standard level Paper 2 – 2 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M © International Baccalaureate Organization 2021 All rights reserved. No part of this product may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without the prior written permission from the IB. Additionally, the license tied with this product prohibits use of any selected files or extracts from this product. Use by third parties, including but not limited to publishers, private teachers, tutoring or study services, preparatory schools, vendors operating curriculum mapping services or teacher resource digital platforms and app developers, whether fee-covered or not, is prohibited and is a criminal offense. More information on how to request written permission in the form of a license can be obtained from https://ibo.org/become-an-ib-school/ib-publishing/licensing/applying-for-a- license/. © Organisation du Baccalauréat International 2021 Tous droits réservés. Aucune partie de ce produit ne peut être reproduite sous quelque forme ni par quelque moyen que ce soit, électronique ou mécanique, y compris des systèmes de stockage et de récupération d’informations, sans l’autorisation écrite préalable de l’IB. De plus, la licence associée à ce produit interdit toute utilisation de tout fichier ou extrait sélectionné dans ce produit. L’utilisation par des tiers, y compris, sans toutefois s’y limiter, des éditeurs, des professeurs particuliers, des services de tutorat ou d’aide aux études, des établissements de préparation à l’enseignement supérieur, des fournisseurs de services de planification des programmes d’études, des gestionnaires de plateformes pédagogiques en ligne, et des développeurs d’applications, moyennant paiement ou non, est interdite et constitue une infraction pénale. Pour plus d’informations sur la procédure à suivre pour obtenir une autorisation écrite sous la forme d’une licence, rendez-vous à l’adresse https://ibo.org/become-an-ib-school/ ib-publishing/licensing/applying-for-a-license/. © Organización del Bachillerato Internacional, 2021 Todos los derechos reservados. No se podrá reproducir ninguna parte de este producto de ninguna forma ni por ningún medio electrónico o mecánico, incluidos los sistemas de almacenamiento y recuperación de información, sin la previa autorización por escrito del IB. Además, la licencia vinculada a este producto prohíbe el uso de todo archivo o fragmento seleccionado de este producto. El uso por parte de terceros —lo que incluye, a título enunciativo, editoriales, profesores particulares, servicios de apoyo académico o ayuda para el estudio, colegios preparatorios, desarrolladores de aplicaciones y entidades que presten servicios de planificación curricular u ofrezcan recursos para docentes mediante plataformas digitales—, ya sea incluido en tasas o no, está prohibido y constituye un delito. En este enlace encontrará más información sobre cómo solicitar una autorización por escrito en forma de licencia: https://ibo.org/become-an-ib-school/ib-publishing/licensing/ applying-for-a-license/. – 3 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M The markbands and assessment criteria on page 3 should be used where indicated in the markscheme. Marks Level descriptor 0 The work does not reach a standard described by the descriptors below. 1–2 • Little understanding of the demands of the question. • Few business management tools (where applicable), techniques and theories are explained or applied, and business management terminology is lacking. • Little reference to the stimulus material. 3–4 • Some understanding of the demands of the question. • Some relevant business management tools (where applicable), techniques and theories are explained or applied, and some appropriate terminology is used. • Some reference to the stimulus material but often not going beyond the name of a person(s) and/or the name of the organization. 5–6 • Understanding of most of the demands of the question. • Relevant business management tools (where applicable), techniques and theories are explained and applied, and appropriate terminology is used most of the time. • Some reference to the stimulus material that goes beyond the name of a person(s) and/or the name of the organization. • Some evidence of a balanced response. • Some judgments are relevant but not substantiated. 7–8 • Good understanding of the demands of the question. • Relevant business management tools (where applicable), techniques and theories are explained and applied well, and appropriate terminology is used. • Good reference to the stimulus material. • Good evidence of a balanced response. • The judgments are relevant but not always well substantiated. 9–10 • Good understanding of the demands of the question, including implications, where relevant. • Relevant business management tools (where applicable), techniques and theories are explained clearly and applied purposefully, and appropriate terminology is used throughout the response. • Effective use of the stimulus material in a way that significantly strengthens the response. • Evidence of balance is consistent throughout the response. • The judgments are relevant and well substantiated. – 4 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M Section A Section A 1. (a) State two features of a cooperative. [2] Co-operatives are businesses owned and run by and for their members. The members may be customers, employees or residents. All members have an equal say in what the business does and a share in the profits. Award [1] for each feature identified – no reference to Hafs is needed: • Profits are shared amongst members • Members share decision making • Each member has the same voting rights on decisions • Members are owners of the business • Operate in the private sector N.B. If a candidate states that a cooperative is a social enterprise, accept that point as one feature for [1]. (b) Using Figure 1: (i) explain what the y axis shows; [2] Award [1] for a correct label or naming of revenue and costs and a second mark for a full explanation, such as “The Y-axis represents both the forecasted cost and revenue figures for Hafs. As its sales or output or activity increases (x-axis), Hafs has higher revenue and higher total costs, which can be determined by their relationship to the Y-axis and its scale. Wording does not have to be exactly as above. Maximum award: [2]. (ii) calculate the forecasted profit if sales are 25 000 units in 2021 (show all your working); [2] The level of profit if sales are 25 000 units in 2021 is TR = $250 000 TC = $175 000 [1] = $75 000 [1] Candidates that do not show any working and simply write 75 000 can only be awarded [1]. (iii) calculate the total contribution in 2021 if Hafs only sells 20 000 units (show all your working). [2] Total contribution is the difference between total sales revenue and total variable costs. At an output of 20 000 units TR = $200 000 TVC = $100 000 (TC = $150 000; TFC = $50 000) = $200 000 – $100 000 = $100 000 To calculate TVC, take total costs and subtract fixed costs, as follows $150 000 minus $50 000 = $100 000 – 5 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M Candidates that do not show any working and simply write 100 000 can only be awarded [1]. (c) Explain whether an increase in total fixed costs has an impact on unit contribution. [2] Award [1] for a statement such as “it will have no impact”. Award a further [1] for an explanation such as “unit contribution is the difference between the selling price and its variable cost, therefore an increase in fixed costs will have no impact on unit contribution”. – 6 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M 2. (a) Describe one step in the development of a brand. [2] Common steps in developing a brand include: • consideration of the business’ strategy • identification of the target market • doing market research • focusing on any one of the four Ps for purposeful positioning • development of market vision around the USP • selection of a name and logo • development of a marketing strategy. Accept any other relevant step. Candidates do not have to use identical wording to the above. Award [1] for identification of a step and [2] for an appropriate description of it. (b) Calculate: (i) which store made the highest net profit before interest and tax (no working required); [1] Store 1 Store 2 Store 3 $90 000 $103 000 $85 000 –$66 000 –$76 000 –$67 000 $24 000 $27 000 $18 000 Store 2 made the highest profit. Award [1] for the correct answer. Working not required. (ii) which store had the highest profitability (show all your working). [2] $24 000 13.33 % $180 000 = = $27 000 12.11 % $223 000 = $18 000 10.59 % $170 000 Store 1 had the highest profitability. Award [1] for correct working and [1] for correct answer. Own figure rule applies. On this question, to get marks for correct working, candidates must provide all three calculations and perform all three calculations correctly. Disregard minor errors of rounding provided that those errors are irrelevant to correct determination of which store had the highest profitability. – 7 – M21/3/BUSMT/SP2/ENG/TZ0/XX/M (c) Calculate: (i) TPS’ equity; [1] $200 000 [total assets] – $120 000 [total liabilities] = Equity = $80 000 Award [1] for the correct answer. (ii) TPS’ return on capital employed (ROCE) (show all your working). [2] Step 1: add up the profits from the three stores. $24 000 + $27 000 + uploads/Industriel/business-management-paper-2-sl-markscheme 1 .pdf