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Page | 1 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or

Page | 1 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com User Guide www.CPVLab.com Page | 2 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com Table of Contents Get Started with CPV Lab & Configuring your Settings......................................................................... Change Your Password............................................................................................................. Add Your Affiliate / CPA Networks.......................................................................................... Add Your CPV Networks........................................................................................................... Setting Up Your Alerts……………..……......................................................................................... Setting Up the Alerts App………..……......................................................................................... Setting Up Your Campaign Optimization Filters........................................................................ 5 5 6 7 9 11 13 Navigation, Sections & Pages within CPV Lab……………......................................................................... Campaigns Page……….……………..……......................................................................................... Campaign Actions………….………..……......................................................................................... Add Campaigns………………………………………………........................................................................ Stats……………..…….................................................................................................................... Reports………..……..................................................................................................................... Trends...................................................................................................................................... Optimize……………..……............................................................................................................. Upload Reports………..……......................................................................................................... 15 15 16 17 18 18 19 19 19 CPV Lab Campaign Types..................................................................................................................... 20 Setting Up Campaigns in CPV Lab………………........................................................................................ General Campaign Settings………………….................................................................................... Adding Landing Page & Offer URLs to Campaigns………............................................................. Nested Conversion Pixel Management………………………………………………………………………………….. Setting Up Direct Link & Landing Page Campaigns.................................................................... Setting Up Multiple Path Campaigns........................................................................................ Setting Up Multiple Option Campaigns.................................................................................... Setting Up Landing Page Sequence Campaigns......................................................................... Setting Up Lead Capture Campaigns……................................................................................... Tracking Subscribers without Using a Thank You Page............................................................. Tracking Double Opt-In Subscribers…….................................................................................... Setting Up Email Follow-Up Campaigns…................................................................................. Email Follow-Up Campaigns with Landing Pages & Direct Linking to Offers.............................. Improved Accuracy in LPS & MO Campaigns with Multiple Conversions Per Visitor…………….. 25 25 30 31 32 34 35 36 38 39 40 41 42 43 Campaign Stats……………...................................................................................................................... Grouping & Un-Grouping Stats……………................................................................................... Stats for Direct Link & Landing Page “Split” Campaigns……….................................................... Updating Converting SubIDs………….......................................................................................... The Conversions List…………………….…....................................................................................... 45 45 48 49 51 Page | 3 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com Campaign Reports……………………......................................................................................................... Uploading Reports…………........................................................................................................ Adding & Editing CPV Spending Report Templates................................................................... Setting Up Bulk Upload Report Templates............................................................................... Overall Campaign Performance Stats & Reports Pages............................................................. 52 52 55 58 61 CPV Lab Performance Metrics……………………………................................................................................ 62 Time & Day Trends……………………......................................................................................................... 66 Optimize…………………………................................................................................................................... 68 Tracking as a Merchant / Product Owner............................................................................................ 70 Tracking Clickbank Offers with CPV Lab............................................................................................... 72 Optimizing Your Server for CPV Lab & Volume.................................................................................... 73 Other Information………………………………............................................................................................... The About Page........................................................................................................................ Floating Nav Bar....................................................................................................................... Backing Up and Restoring CPV Lab........................................................................................... Backing Up Your CPV Lab Database Manually using phpMyAdmin........................................... Blocking IP’s and UserAgents from Appearing in the Stats…………………………………………………….. Added Security Feature = Failed Logins Page…………………………………………………………………………. Added Security Feature = Edit Login Page Name……………………………………………………………………. 74 74 74 74 75 77 78 79 Version 2.13 Features..………………………............................................................................................... New Features and Functions.................................................................................................... Design and Usability Updates…................................................................................................ Coding and Backend Update………............................................................................................ Generate Cloaking Pages within CPV Lab……………………………………............................................ 80 80 83 85 86 Version 2.14 Features..………………………............................................................................................... New Features and Functions.................................................................................................... Linking to Specific Level 2 Landing Pages.................................................................................. Postback Revenue from CPA/Affiliate Networks…………............................................................ Updating Extra Tokens and Prepop……………….……………………………............................................ Capture Referrer as Token Using Javascript (and More)........................................................... CRON Jobs for Campaign Data to Increase Speed of Stats Dashboard....................................... 88 88 89 92 93 96 98 Page | 4 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com Version 2.15 Features..………………………............................................................................................... New Features and Functions.................................................................................................... Error Log Page……………………………………….................................................................................. New Stats Features………………………………………….…………............................................................ Mark Conversions from IP Address……………….……………………………............................................ Extra Tokens in Visitor Stats……………………………………………....................................................... Allow “z” as a Separator instead of “_”……………………………………………....................................... Include Extra Tokens & Revenue in Additional Pixels…............................................................. Automatically Record Clickbank Conversions………................................................................... Call Specific Additional Pixels Based on the Offer……………....................................................... Parsing Templates……………….……………………………..................................................................... Campaign Priority Settings……………………………………………......................................................... Adding Revenues from the Conversion Pixel………………………………............................................ 102 103 104 105 106 107 108 109 111 112 113 115 117 Frequently Asked Questions…………………………..................................................................................... 120 Let Me Know…………………..……………………………….................................................................................. 121 Additional Guides and Information..………………................................................................................... CPV Lab Installation Guide CPV Lab Visual Campaign Charts Tracking Direct Traffic with CPV Lab (Organic) Tracking Facebook & POF with CPV Lab Tracking Pay Per Click with CPV Lab Using iFrames & Prepop in CPV Lab Resizing Landing Page Windows 122 Page | 5 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com Get Started with CPV Lab & Configuring your Settings 1.) After Installation, Change Your Username & Password Click Settings in the Navigation Bar…as shown below: Using the Form below, Enter your current Username and Password, which by default after a new installation are… Username: admin Password: admin Then enter your New Username & Password, Select Your Timezone and set the Session Timeout which is how long CPV Lab will leave you logged in and Click Save. Write down, save or use Roboform (or similar) to keep your new login details. Set your Cookie Length… This is a newer feature to CPV Lab and allows you choose how long your cookie will last in the visitors browser…you can set this to 1 day or to 1 year by entering 365 days. Page | 6 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com 2.) Enter Your Affiliate Networks Mouseover the Settings Button in the Navigation Bar, then click Affiliate Networks…as shown below: Enter a Name for your Affiliate Networks, or if using your own offers you can enter anything you wish. In-House or Private, etc. Then Click Save. You'll then be able to select the network using a drop-down box when setting up campaign. This information is also used when uploading reports...CPV Lab will show you what Reports you need to upload for each campaign. Once your Affiliate Networks have been added you will see them saved in the Current Affiliate Networks section of this page. You can edit or delete networks at any time as needed. Page | 7 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com 3.) Enter Your CPV Networks and Traffic Sources Mouseover the Settings Button in the Navigation Bar, then click CPV Networks…as shown below: By Default – Many of the popular CPV Networks are already setup up…  Ad On Network  Clicksor  CPV Marketplace  Direct CPV (Keyword & URL Targeted)  Jema Media  Lead Impact  Media Traffic  Trafficvance To Add New CPV Networks and Traffic Sources…follow the simple steps below. Page | 8 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com Adding New CPV Networks or Traffic Sources… A.) Source: Enter a Name for Each Traffic Source. B.) Enter a unique Source ID for each Traffic Source...This variable is passed in your SubIDs, so make it random to avoid anyone being able to decipher where the traffic is coming from. C.) Enter Keyword Token for Keyword Pass-through This will generally always be entered as keyword With the exception of MediaTraffic which is target_passthrough D.) Enter Append Token for Keyword Pass-through Enter the token used by your specific traffic source to pass the target or keyword through to CPV Lab. Here are some samples for a few networks and if you’re unsure of what token to use, you can generally find this in the Traffic Source’s help section or simply send them an email requesting this information. Direct CPV (url targeted campaigns) &keyword={{sm_vurl}} Direct CPV (keyword targeted campaigns) &keyword={{keyword}} AdOnNetwork &keyword=SEARCHTEXT Clicksor &keyword=[keyword] Media Traffic has no Append Token and it’s not required. E.) Click Save...Done, Repeat for each Traffic Source you work with. Page | 9 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com 4.) Setting Up Your Alerts Click Settings in the Navigation Bar…as shown below: Scroll down the page and you will see the Alert Settings Section… These settings are used with the Lab Alerts desktop application, to notify you of Run-Away Targets in your Campaigns. The purpose of Lab Alerts is to avoid situations where you have one or two targets that destroy your budget with no or little conversions. You can use all of these options, or only a few. It’s completely up to you. Page | 10 CPV Lab User Guide - Copyright 2010 - 2012 CPVLab.com Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com These alert settings are very straight forward. In the shot above, any Targets that have more than… 200 views and less than 1 Conversion will trigger an alert. 150 views and less than 1 Click will trigger an alert. 200 views and less than 1 Subscriber will trigger an alert. Once this happens, Lab Alerts will appear in the Desktop System Tray to let you know about this and you will also see these targets that triggered any of these alerts in RED within your Stats. Then you can go into your CPV Network and remove the target/s immediately. The campaign alerts are great to schedule when uploads/Litterature/ user-guide 65 .pdf