Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

Evoke style guide EVOKE showcasing innovative art design inspired by nature CPUBLICATION NAME Evoke Magazine WHY ??EVOKE ? Our magazine focuses on human interaction with the natural environment and how that evokes creativity in art and design TRIM SIZE ?

EVOKE showcasing innovative art design inspired by nature CPUBLICATION NAME Evoke Magazine WHY ??EVOKE ? Our magazine focuses on human interaction with the natural environment and how that evokes creativity in art and design TRIM SIZE ? x ? CONCEPT This magazine aims to showcase innovative art and design that has been in uenced by our natrual environment that encourage a shift in human behavior The content goes beyond promoting awareness about the environmental issues and instead focuses on the progressive ways people are interacting and incorperating nature into peoples ? lives Other magazines that would bookend this magazine would be Greensource Architectural Digest and Popular Mechanics DESIGN TEAM Alex Anderson Sally Carmichael Drue Davis art director Keene Niemack CTO -SUGGEST LIST ECOLOGY Ecology is the branch of science that studies how people or organisms relate to each other and their environment ACTIVISM Activism is the use of direct action to achieve an end either for or against an issue SHIFT To shift is to move or change or to cause something else to move or change B E H AV I O R Behavior is the way a person or thing acts or reacts A D VA N C E M E N T Advancement is a forward movement or improvement S U S TA I N A B I L I T Y Sustainability is the ability to be upheld or the quality of being aware and protective of the natural resources and environment during economic and population growth Minimal Natural Sustainable Creative Progressive Forward Purposeful Human Innovation Timeless Informative Important In uencial Simple Clean Earthy CTA R G E T DEMOGRAPHIC TARGET AUDIENCE Our target audience primarily consists of creative professionals that are interested in sustainability Whether they are young or old our audience has a substantial income and cares about being ahead of the times for their careers and social lives They most likely come from a creative background that could range from architecture to writing and are constantly in search of information and inspiration WHAT IS IT THAT THE AUDIENCE IS GOING TO RESPOND TO IN TERMS OF EDITORIAL DESIGN AND ILLUSTRATION Our target audience would most likely respond to a clean and minimal design which re ects the values of sustaibibility When incorporating nature into the arts one expects a level of innovation and intelligence Our design will feel modern and current for these readers are looking for what is up and coming however it will have a timelessness and simplicity to re ect the idea of nature and minimal living CTA R G E T DEMOGRAPHIC PERSONA Liam Ross is a -year-old bachelor Liam attended the prestigious Northwestern University in Chicago Illinois Liam studied architecture while in college while also studying abroad in Prague Czech Republic Liam is a very trendy individual Bevause he attended college in two progressive cities a progressive sense of sustainability in his lifestyle and work was instilled He is constantly looking for new ways to leave a minimal