Study Guide: Eng103- Speech and Written Communication 1) What is communication?

Study Guide: Eng103- Speech and Written Communication 1) What is communication? - Communication is simply the act of transferring information from one place to another. - The act of conveying information for the purpose of creating a shared understanding. 2) Elements of Communication a) Source- the person attempting to share information. Qualifications necessary for a source are an origin of information and an ability to transmit this information through a channel, or a receiver. b) Message- the message is simply the information you want to communicate. c) Encoding- the process of assembling the message into a representative design with the objective of ensuring that the receiver can comprehend it. People who are great communicators are great encoders; they know how to present their message in a way that their audience (receivers) can easily understand. d) Channel- an encoded message is conveyed by the source through a channel. There are numerous channel categories: verbal, non-verbal, personal, non-personal, etc. A channel could be the paper on which words are written, or the Internet acting in the client-server model that is allowing you to read these words right now. e) Decoding- once received, the message is ‘decoded’; that is, the signs and symbols are interpreted. Decoding occurs through listening, reading, or watching that television show. f) Receiver- to whom the message is being delivered. A good communicator takes the receivers preconceptions and frames of reference into consideration; how they will react, where common ground is shared, their sense of humor, their moral conduct, etc. g) Feedback- “reaction” or “response”. h) Context- is simply the environment in which your message is being delivered. 3) Models of Communication a) Linear Model -views communication as a one-way or linear process in which the speaker speaks and the listener listens. Laswell’s model: Shannon and Weaver’s Model: b) Interactive Model c) Transaction Model 4) Why do we need to communicate? a) We communicate to persuade: It means that we want someone to do something and this desire of ours is communicated. b) We communicate in order to give or provide information. c) We communicate seeking information. d) We communicate to express our emotions like courage or fear, joy or sorrow, satisfaction or disappointment with appropriate gestures and words. uploads/Management/ study-guide-eng103-speech-and-written-communication.pdf

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  • Publié le Dec 10, 2021
  • Catégorie Management
  • Langue French
  • Taille du fichier 0.2620MB