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www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Introduction The Evol

www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Introduction The Evolution of the Real Estate Industry dependent interdependent independent Keller Williams Realty •Associates are dependent on the company; •Financial gain is directed primarily to the brokers and the company; •Associates have fewer opportunities for accumulating wealth •Associates have an interdependent relationship with the company and a mutual interest in success; •Associates and brokers work as teams in achieving financial goals; •Associates do not assume financial, legal or management responsibilities •Associates are independent and have landlord/tenant relationship with their company •Associate –focused environment with limited high-level support •Associates assume all the financial, legal and management responsibilities Traditional Companies 100% Companies www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 About Us Awards and Honors REAL Trends, Inc. – Represented 24 percent of the top 500 brokerages ranked by closed transactions and 28 percent of the top 500 brokerages ranked by closed volume in the annual REAL Trends 500, 2010 REAL Trends, Inc./Wall Street Journal – Represented 23 percent of the top1,000 agents and teams in the U.S. in annual ‘The Thousand’ report Entrepreneur Magazine – Ranked #1 real estate franchise on the 32nd Annual Franchise 500 list, 2011 Inman News – Co-Founder and Chairman of the Board Gary Keller named on of the 100 Most Influential Leaders in Real Estate, 2011 Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011 Training Magazine – Highest ranked real estate franchise on annual Training T op 125, 2010 Swanepoel Trends Report – Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009 Inc. Magazine – One of the T op 5000 Fastest Growing Private Companies in America, 2009 American Business Awards – Sales Training/Coaching Program of the Year in 2009 Franchise Times - T op Quartile of Franchise Operations in the U.S., 2009 www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 About Us SHARED VISION Mission To build careers worth having, businesses worth owning and lives worth living. Vision To be the real estate company of choice. Values God, family and then business. Gary Keller, co-founder and chairman www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 About Us SHARED BELIEFS Win-Win – or no deal Integrity – do the right thing Customers – always come first Commitment – in all things Communication – seek first to understand Creativity – ideas before results T eamwork – together everyone achieves more Trust – begins with honesty Success – results through people The WI4C2TS Belief System Mo Anderson, Vice Chairman www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 About Us SHARED PERSPECTIVE “ We believe that real estate is a local business, driven by individual agents and their presence within their communities.” Mark Willis, CEO “ We believe in results through people.” “We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.” www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 About Us SHARED DECISION MAKING AND PROFITS Mary T ennant, President and COO “The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.” “As long as we listen to our agents and deliver what they want – they will prosper and so will we.” www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Outpacing the Industry Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends. kw *2011 competitor numbers not available at time of publishing www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market While others are slowing … Keller Williams Realty is growing. *2011 competitor numbers not available at time of publishing www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Agent Productivity www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Agent Productivity www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Agent Productivity www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Agent Productivity www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Defying the Market Our Agents Earned More Income www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Keller Williams Realty Not Your Ordinary Real Estate Company We like to think we stand out from other real estate firms in many ways, and FOUR areas in particular define Keller Williams Realty: technology culture education 1 2 3 4 wealth building DAVID NORBERG, JAMUL, CALIFORNIA “Keller Williams is the shining example of ‘it is never too late to learn something new.’ I truly believe in this ongoing learning process because if you are just coasting, you can only be coasting in one direction – downhill.” kw | EDUCATION www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education A Resource For Every Career Level “We are a training and coaching company – that just happens to be in the business of real estate.” - Gary Keller More than 60 KWU courses are downloadable from the KWU Website at no cost to our associates. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education Cornerstone Courses Ignite Ignite is packed with the skills and scripts to spark any real estate career. A great starting point for anyone looking to close at least 16 transactions a year. Lead Generation 36:12:3 Lead Generation 36:12:3 teaches you the disciplines and habits you need to close 36 transactions in 12 months by mastering 3 hours a day of lead generation. Buyer Mastery and Seller Mastery These two courses teach you the scripts and tactics of top producers on the both sides of the transaction. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education Support in Building Your Team Recruit-Select Recruit-Select lays out how to build a pipeline of qualified candidates, effectively use behavioral job matching, and gives you a specific, defined system for three interviews to hire talent Action Training Action Training defines the process for a new hire’s first hundred days on the job so that at the end of that period you know if you have a highly productive, self-managed employee. Leadership & Motivation These are the systems for building highly productive, rock-solid relationships that retain talent on your team. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education Timeless Resources The Millionaire Real Estate Agent Do you ever ask yourself, “How do I, as a real estate salesperson, net $1 million a year?” Gary Keller’s nationally best-selling real estate career guide shows you how it’s done. The MREA Curriculum The complete MREA Curriculum drills down on the models of MREA, giving you and your team the steps, scripts and systems to take your business to the 7th level. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education Timely Resources SHIFT: How Top Real Estate Agents Tackle Tough Times Shifts happen. Markets shift and so can you. Both transform your business and your life. In Gary Keller’s third national best-seller, you will learn the 12 proven tactics that will power your business forward – no matter the market. An entire curriculum is also available that drills down on the 12 tactics from the book. SHIFT Commercial SHIFT Commercial takes the tactics of SHIFT and focuses on the implementation of each into a commercial broker’s business. This book is also packed with the proven models, tactics and insights from top commercial brokers across the U.S. and Canada. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Responding to the Market of the Moment Education www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education On Demand Learning – Available 24/7 www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Education Family Reunion Experience the most highly-attended private real estate franchise event in the industry! This four-day companywide annual convention prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business. Dallas, T exas February 16-20, 2013 www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 MAPS | COACHING DIANNA KOKOSZKA, PRESIDENT OF MAPS COACHING “We absolutely hold the key to greatness in our hands; it’s a conscious choice. MAPS is here to hold you accountable to making that happen.” www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Coaching MAPS Lives in Keller Williams Realty One-on-One Coaching MAPS Coaching’s award-winning Mastery program offers personalized coaching, business planning, and high-level accountability for those committed to growing their business and income as swiftly as possible, no matter the market. Similar in design to our Mastery Coaching, Breakthrough Coaching offers personalized coaching on a bi-weekly schedule at a lower price with the goal of quickly accelerating you into the Mastery program. Group Coaching Our Fast Track programs give you exclusive access to improve your business in specific areas – from developing the right mindset to mastering language patterns to taking and servicing REO and short sale listings. www.kw.com © Copyright Keller Williams® Realty, Inc. 2012 Coaching BOLD Business Objective: A Life by Design Written by MAPS President, uploads/Management/ the-kw-guide.pdf