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BRAND GUIDELINES CONTENTS 6 COLOR COLORS. .....................................

BRAND GUIDELINES CONTENTS 6 COLOR COLORS. ....................................................................................................... 41 COLOR USAGE. ............................................................................................. 42 MULTICAM® 2 LOGO MULTICAM® LOGO USAGE. .............................................................................7 LOGO SAFE SPACE.........................................................................................9 LOGO SIZING. .................................................................................................10 DO'S & DON'TS. ..............................................................................................11 1 COPY MULTICAM® COPY. ..........................................................................................1 PATTERN COPY. ..............................................................................................2 MULTICAM® FAMILY COPY..............................................................................3 3 PHOTOS USAGE PHOTOS.............................................................................................15 PRODUCT PHOTOS.........................................................................................17 4 TAGS SEWN TAGS. ...................................................................................................25 LARGE HANG TAGS........................................................................................27 SMALL HANG TAGS........................................................................................29 5 TYPOGRAPHY TYPE SPECIMENS..........................................................................................33 TYPOGRAPHIC HIERARCHY. ...........................................................................35 MULTICAM® IN WRITING................................................................................36 MULTICAM® PATTERN ORDER........................................................................37 MULTICAM® WRITING DON'TS. .......................................................................38 COPY 1 MULTICAM® ARID COPY 2 MULTICAM ® BRAND GUIDE COPY 1 MULTICAM ® BRAND GUIDE MULTICAM ® COPY PATTERN COPY HOW IT WORKS MultiCam® patterns take advantage of the way the human eye and brain perceive shape, volume, and color. Since only a very small portion of the human eye perceives color, the brain does a lot of “filling-in” for the eye. The unique high resolution design of MultiCam® takes advantage of this principle and helps the observer to “see” the pattern as part of the background. The MultiCam® family of patterns rely more on a blending effect than a traditional contrast effect to disguise the wearer. This effect allows them to perform well in a wide range of environmental conditions. It also helps maintain the patterns’ effectiveness even at close ranges where low resolution patterns often stand out against the natural (non-pixelated) environment. HOW MULTICAM ® WAS DEVELOPED We spent a lot of time studying how camouflage works in nature, taking into account where it is hardest to hide. We also studied which terrain elements were most common across the widest range of environments. We documented how light affects environmental features and tracked the seasonal and elevational changes in different regions. We then factored all that together into digital composites of our observations and began testing them. We spent extensive time discussing our approach with users, factoring in their observations and concerns. Digital images where then created, encompassing everything we had learned. After printing each pattern, we field tested, tuned, and re-tested them until we achieved exactly what we were looking for. The MultiCam® Black pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam® Black is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units. The MultiCam® Alpine pattern was developed to effectively reduce the visual and near-IR signature of a person operating in snow-covered environments. It is intended to be used in every area of operation that receives significant snowfall. The MultiCam® Alpine pattern can be paired with MultiCam® gear as needed to appropriately match the overall level of snow cover present. The MultiCam® Tropic pattern was developed to effectively reduce the visual and near-IR signature of a person operating in dense jungle environments, areas that predominantly consist of lush vegetation that remains relatively unaffected by seasonal changes. The MultiCam® Tropic palette compliments and overlaps portions of the main MultiCam® pattern; so pairing MultiCam® gear with MultiCam® Tropic apparel results in a well- coordinated concealment system. The MultiCam® pattern was developed to effectively limit the visual and near-IR signature of a person operating across a very wide range of physical environments and seasons. After many successful evaluations, after being proven in combat, and after becoming the officially issued pattern of the US Army for all Afghanistan operations in 2010, MultiCam® is the proven multi-environment concealment solution. The MultiCam® Arid pattern was developed to effectively reduce the visual and near-IR signature of a person operating in desert environments that predominantly consist of open sand and rock. The MultiCam® Arid palette compliments and overlaps portions of the main MultiCam® pattern; so pairing MultiCam® gear with MultiCam Arid™ apparel results in a well- coordinated concealment system. Below is the only appropriate copy for information about how the MultiCam® pattern works. DO NOT EDIT—copy and paste each section as needed. Below is the only appropriate copy for information about each MultiCam® pattern. DO NOT EDIT—copy and paste each section as needed. COPY 4 MULTICAM ® BRAND GUIDE COPY 3 MULTICAM ® BRAND GUIDE MULTICAM ® FAMILY COPY CONCEPT The MultiCam® patterns were developed to provide maximum effectiveness across diverse operating environments with a minimum logistical burden. The patterns all have distinct roles but are designed to work together as a system to meet the needs of nearly any operating environment, all while helping the wearer do so with the least amount of kit possible. A FAMILY OF CAMOUFLAGE PATTERNS The same user now has more system-level options. For instance, a MultiCam® chest rig can be paired with a MultiCam® Tropic uniform for a known jungle deployment. Similarly, a MultiCam® vest and pack can be paired with a MultiCam® Arid uniform for activity within an open sand and rock desert. MultiCam® Alpine is best suited for any environment that encounters significant snowfall, while MultiCam® Black is designed to offer domestic agencies a distinct and authoritative presence suited to law enforcement operations. The above illustration is the only approved MultiCam® family graphic. Do not replace or replicate this graphic. Use the download link below. The above chart is the only approved MultiCam® concept graphic. Do not replace or replicate this graphic. Use the download link below. MULTICAM MULTICAM ARID MULTICAM TROPIC MULTICAM ALPINE TUNDRA DESERT TEMPERATE WOODLAND JUNGLE GOOD BETTER BEST EFFECTIVENESS DOWNLOAD GRAPHICS ASSET PACKAGE » DOWNLOAD GRAPHICS ASSET PACKAGE » Below is the only appropriate copy for information about the MultiCam® family. DO NOT EDIT—copy and paste each section as needed. LOGO 2 MULTICAM® TROPIC LOGO 8 MULTICAM ® BRAND GUIDE LOGO 7 MULTICAM ® BRAND GUIDE MULTICAM ® LOGO USAGE The two-color logo includes an inverted color background to ensure readability. Do not remove the background. TWO-COLOR LOGO USAGE ONE-COLOR LOGO USAGE The one-color logo can be used independently or atop its respective pattern or an appropriate photo. LOGO 10 MULTICAM ® BRAND GUIDE LOGO 9 MULTICAM ® BRAND GUIDE LOGO SAFE SPACE LOGO SIZING The MultiCam® logo should not be displayed smaller than 1" in print or 70 px for web. When the logo is needed at a smaller size, type should be used in its place. Keep at least a 'M' worth of space between the MultiCam® logo and other elements. For the variant logos, start counting space from the bottom of the second line. MULTICAM ® VARIANT CLEAR SPACE Keep at least a 'M' worth of space between the MultiCam® logo and other elements. MULTICAM ® CLEAR SPACE 1" 70 PX OR 1" 70 PX OR MINIMUM LOGO SIZE LOGO 12 MULTICAM ® BRAND GUIDE LOGO 11 MULTICAM ® BRAND GUIDE DO'S & DON'TS Follow this guide to ensure the logo is being used correctly. Adherence to these instructions is imperative. PUT LOGO OVER OTHER PATTERNS It is only acceptable to place the MultiCam® logo over MultiCam® patterns. Never place over other patterns. USE INAPPROPRIATE COLORS/EFFECTS The MultiCam® logo should only be displayed in colors that are in accordance with this guide. Any kind of effect should never be applied to the logo under any circumstance. ROTATE, FLIP, OR DISTORT THE LOGO Do not rotate, flip, or distort the logo under any circumstance. MISMATCH LOGOS AND PATTERNS A MultiCam® variant logo should never be incorrectly paired with a different pattern. ALTER VARIANT LOGOS The second line of MultiCam® variant logos should not under any circumstance be resized, repositioned, or altered in any way. DON'T MAKE THE LOGO DIFFICULT TO READ Do not use the MultiCam® logo in any way that makes it difficult to read. Ensure the logo is easily discernable from the background and does not become lost. DO DISPLAY LOGO OVER ITS PATTERN The MultiCam® logo and its variants can safely be displayed over the applicable pattern. ENSURE THE LOGO IS READABLE In certain situations (atop MultiCam® Alpine particularly), the logo should be adapted to ensure proper contrast and readability. ALLOW CLEAR SPACE Allow the proper amount of negative space around the logo. The outline is shown for display purposes only. USE ONE-COLOR LOGO ON PHOTO The one-color MultiCam® can be overlayed on an image. It's important to consider the readability of the logo and where it is placed over the image. USE ALTERNATE LOGO The logo can be used in a 2-color arrangement where the separation of colors occurs on the "C" in MultiCam®. Proper contrast is mandatory. The darker of the two colors should always be on the right. PHOTOS 3 MULTICAM® ALPINE PHOTOS 16 MULTICAM ® BRAND GUIDE PHOTOS 15 MULTICAM ® BRAND GUIDE USAGE PHOTOS Modern cameras are able to capture light outside of the visual spectrum, and as such, they may not accurately represent what is seen in real life by the human eye. When photographing MultiCam® items, take care to confirm that the photographs are accurately representing how the items appear in real life. For instance, many cameras will make fabrics appear “cooler” in color temperature than they look to the human eye. Take care to correct this uploads/Philosophie/ multicam-brand-guide.pdf