Purchasing guide PURCHASING GUIDE Food labels can be very interesting literature For some people trying to decipher the cryptic text in food containers and packages is an amusing mental exercise a kind of distraction to eating processed goodies containing
PURCHASING GUIDE Food labels can be very interesting literature For some people trying to decipher the cryptic text in food containers and packages is an amusing mental exercise a kind of distraction to eating processed goodies containing multi -syllabic hyphenated ingredients they cannot pronounce like sodium caseinate xylitol aspartame monosodium glutamate evaporated cane juice partially-hydrogenated vegetable oil In the process they would also check out the fat calorie and sodium contents based on the daily allowable intake indicated in the nutrition label Many of these label readers would have no idea what the words meant A person trying to avoid sugar for example would probably think that the product containing evaporated cane juice is a better alternative not knowing that it is actually just sugar that underwent di ?erent processing Not surprisingly a consumer study con ?rms this lack of understanding of food labels among consumers According to a global Online Consumer Opinion Survey conducted by AC Nielsen in which polled respondents from countries from the Asia Paci ?c North and Latin Americas Africa and Europe half of consumers worldwide only partially understand the nutritional labels on food packaging Yet in spite of this partial understanding of consumers would always check labels while of consumers worldwide would check the labels when buying a product for the ?rst time - the Philippines coming out among the top countries whose consumers would do so The study also showed that nearly read the labels whenever they would buy certain food types Consumers were most likely to check for fat calories and sugar content as well as preservatives coloring and additives However said they did not know the di ?erence between saturated and unsaturated fat While survey respondents would hardly be a representative sampling of the world ? s billions of consumers the study does say something important to businesses and consumers are looking for adequate information to guide them during purchases and product information in labels and packaging is becoming a key factor in determining whether a product will be bought or not Labeling is a powerful marketing tool in convincing consumers to buy your prod uct Therefore making the labeling information clear and relevant to the needs of consumers can be a vital step toward consumer patronage Labeling clearly is indispensable to consumers in the exercise of their right to information and choice and to businesses in enabling them to cater to their market ? s needs and to promote their products well But labeling has a far more important function than merely contributing to sales it is a double edged sword with the equal ability to misinform as much as it can provide the right information That is why businesses and government have a big responsibility in making sure that consumers are not only given honest information about a consumer product but that the information does not mislead them in any way CAs a state policy government is enforcing compulsory labeling to enable consumers to get accurate information as to the
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- Publié le Dec 18, 2022
- Catégorie Geography / Geogra...
- Langue French
- Taille du fichier 28kB