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marketing amp public relations guide for massage therapists

Marketing Public Relations Guide for massage therapists CIntroduction Welcome to the Marketing and Public Relations Guide for massage therapists This guide is an update on the previous guide made available in and intended to be used as a working document and reference for your marketing and PR activities This guide includes a combination of advice templates and training resources This guide will be updated on a regular basis or as required to ensure the latest techniques and digital platforms are covered Whenever this guide is updated you will be noti ?ed via the AAMT newsletter or via email Key goals of this guide Learning how to establish a brand Understanding available marketing channels Learning how to set up marketing campaigns Becoming more con ?dent with digital Applying templates to your own business Promoting your business in a legal and ethical manner Take your time reading the guide and take what you require to evolve your business We invite any feedback you may have so we can continue to improve the support of all AAMT members CContents BRANDING ? Establishing a brand ? Be known for something ? Logo and style ? Presentation on branding ? Hints and Tips Marketing Channels ? Understanding the marketing channels ? TIPS Setting up your marketing channels ? Website ? Social Media ? Email and SMS ? Media and publicity ? Print Marketing Plan ? Situational Analysis ? Marketing objective ? Marketing Strategy ? Budget and plans ? Monitoring control and adjustments Marketing Campaign ? What is a campaign ? Example campaign using marketing channels CSales and Pricing Networking ? Why would you network ? Who do you network with ? Where do you network ? Tips Advertising ? Why would you advertise ? Facebook advertising ? Boosting a post ? Driving tra ?c to your website ? Google Adwords ? Voucher Deals of the day websites ? Local Newspaper Templates Resources CBRANDING A brand is any term design logo or symbol that distinguishes your product or service from others Before starting any marketing you need to ?rst establish who you are and what your business stands for This is your brand identity It will guide all your online and o ine activities Your brand will help you determine which words designs concepts and phrases you will use in all your marketing activities A brand does not have to be some extravagant logo or unique name It can be as simple as your name The key to brand success is being yourself and following up on the promises you have made to customers in your marketing messages TIP The simplest way to understand branding is to know that it is all about YOU Everything you stand for in business and also your personality Be known for something What do you want to be known for When creating your brand do not be something for everyone For example you may want to be ? The leading sports massage therapist ? The most relaxing therapist ? The