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Chapter Bibliography CChapter Bibliography Reference Books Newspapers Journals Web Sites C Bibliography Reference Books Marketing Research Beri G C Marketing Research th Edtion TMH New Delhi Boyd Harper W Junior Westfall Ralph and Stasch Marketing Research Text and Cases Richard D Irwin Inc Homewood Illinois Burns Bush Marketing Research th Edition Pearson Pub New Delhi Churchili Lacobucci Marketing Research th Edition Cengage Australia Cooper Schindler Marketing Research st Edition TMH New Delhi Easwaran Singh Marketing Research st Edition Oxford New Delhi Easwaran Singh Marketing Research Concepts Practices and Cases st Edtion Oxford Green and Tull Research for Marketing Decisions Fifth edition Prentice Hall of India New Delhi Gupta S L Marketing Research st Edition Excel Books New Delhi Gupta S L Marketing Research st Edition Excel Books New Delhi Hair Bush Ortinau Marketing Research rd Edition TMH New Delhi Kumar V International Marketing Research st Edition PHI New Delhi Luck Wales Taylor DA and Rubin Marketing Research th Edition PHI New Delhi Malhotra Naresh K Marketing Research Applied Orientation th Edition Pearson Pub New Delhi Mishra M N Modern Marketing Research st Edition Himalaya Pub Mumbai Nair Suja Marketing Research st Edition Himalaya Pub Mumbai Nargundakar Rajendra Marketing Research Text and Cases TMH New Delhi Sontakki C N Marketing Research st Edition Himalaya Pub Mumbai Sumathi Saravanavel Marketing Research Consumer Behavior st Edition Vikas New Delhi C Suresh K Marketing Research Approach Application st Edition ICFAI Hyderabad Tull and Hawkins Marketing Research th Edition PHI New Delhi Zikmund Babin Essentials of Marketing Research rd Edition Thomson Australia Advertising and Sales Promotion Arens Willam F Contemporary Advertising th Edition TMH New Delhi Batra Myers Aaker Advertising Management st Edition PHI New Delhi Batra Myers Aaker Advertising Management th Edition Pearson New Delhi Batra Myers Aaker Advertising Management th Edition Pearson New Delhi Chatterjee Sabyasachi Media and Advertising Management st Edition ICFAI Chunawala S A Sethia K C Foundations of Advertising Theory and Practice th Edition Himalaya Pub Mumbai Chunawala S A Advertising Sales and Promotion Management rd Edition Himalaya Pub Mumbai Chunawala S A Advertising Sales and Promotion Management nd Edition Himalaya Pub Mumbai Clow Baak Integrated Advertising Promotion and Marketing Communications rd Edition Pearson Pub New Delhi Duncan Tom Principles of Advertising IMC nd Edition TMH new Delhi Jain Singh Modern Advertising Management st Edition Regal New Delhi Jefkins Yadin Advertising th Edition Pearson Pub New Delhi Jethwaney Jain Advertising Management st Edition Oxford New Delhi Kazmi Batra Advertising Sales Promotion st Edition Excel Books New Delhi C Kelley Jugenheimer Advertising Media Planning A Brand Management Approach st Edition PHI New Delhi Mishra M N Sales Promotion and Advertising Management nd Edition Himalaya Pub Mumbai Mohan Mahendra Advertising Management Concepts and Cases th Edition TMH New Delhi Mohan Mahendra Advertising Management Concepts and Cases st Edition TMH New Delhi Oguinn Allen Semenik Advertising Integrated Brand Promotion th Edition Cengage Australia Rajput Vasishth Advertising Personal Selling st Edition Himalaya Pub Mumbai Sarathay Parthav Changing Face of Advertising st Edition ICFAI Hyderabad