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Case guide 1 Detailed Table of Contents xiii B C Case Guide Û Ê LLiÀÊ This guide shows the key concepts covered in each of the cases in both the book and the Online Learning Centre so you can easily pick out which cases are relevant to a particular part o

Detailed Table of Contents xiii B C Case Guide Û Ê LLiÀÊ This guide shows the key concepts covered in each of the cases in both the book and the Online Learning Centre so you can easily pick out which cases are relevant to a particular part of your course C Search by company industry or topic to ?nd the ideal case to use Chapter Case number Case Case OLC case Case Case OLC case Case Case OLC case Case title and author Coca-Cola vs Pepsi Cola Wars in a Changing Marketing Environment David Jobber Professor of Marketing University of Bradford H M Gets Hotter Fashion at its Fastest David Jobber Professor of Marketing University of Bradford Nokia Re-connecting People Tony Rowe Principal of Marketing Mentors and Tony Lindley Managing Director of Tony Lindley Consultants Ltd Vulnerable Volvo Can the Volvo Brand Succeed in the New Competitive Landscape Conor Carroll Lecturer in Marketing University of Limerick Heron Engineering A Strategy for Storage David Shipley Emeritus Professor of Marketing University of Dublin Ireland Daloon Spring Rolls Poul Faarup Associate Professor University of Southern Denmark Sony Shockwave In Search of the Next Hit Product Conor Carroll Lecturer in Marketing University of Limerick Marketing Environment PEEST Analysis Exercise David Jobber Professor of Marketing University of Bradford The Future of Books Gutenberg the Kindle and Beyond Tony Lindley Managing Director of Tony Lindley Consultants Ltd Key concepts covered marketing-orientation competition leading brands positioning marketing-orientation e ?ectiveness and ef ?ciency customer value fashion industry global marketing technology internalorientation mobile telecoms industry brands market share competition marketing environment SWOT strategic options car industry organizational behaviour marketing environment technology planning marketing planning SWOT P ? s food industry product innovation SWOT marketing environment strategic options elements of marketing environment analysis legal political technology economics social and physical environment marketing environment impact of technology digital revolution evolution of education distance learning Cxiv Case Guide Case Cappuccino Wars The Battle for the High Street market development competitive David Jobber Professor of Marketing University of positioning consumer choice Bradford Case Consumer Behaviour How Do You Decide David Jobber Professor of Marketing University of Bradford consumer behaviour decision-making choice criteria OLC case Bang Olufsen Getting Your Bang For Your Buck Conor Carroll Lecturer in Marketing and Sara Kate Hurley Research Assistant University of Limerick consumer behaviour in uences consumer decision-making luxury brands Case Jumbo Choices Buying Aircraft organizational behaviour choice criteria Siobhan Tiernan Lecturer in Management Aviation purchasing decisions buying process Management and Conor Carroll Lecturer in airline industry Marketing University of Limerick Case PLANT-ALL Launching a New Type of Compost Belinda Dewsnap Lecturer in Marketing Loughborough University organizational buying decision making units key account management choice criteria OLC case Winters Company Understanding Organisational Decision-Making David Jobber Professor of Marketing University of Bradford organizational buyer behaviour roles in decision making units organizational decision-making Case Microsoft Bully or Benefactor business ethics monopolies IT industry Marylyn Carrigan Senior Lecturer in Marketing Open University Case Fairtrade Co ?ee Grounds for a Fresh Look at