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Logo Guidelines October 2011 2 Contents Why guidelines? What is the logo? Colou

Logo Guidelines October 2011 2 Contents Why guidelines? What is the logo? Colour and typography Correct Usage Further Information 3 Why guidelines? What do these guidelines cover? These guidelines will provide you direction on the correct and efficient use of the company’s logo. The logo is the most widely used and distributed element of My Premium’s corporate identity. These guidelines cover: — When to use the mark and motif — When and how to use the logo — Colour specifications and typography — Basic do’s and don’t’s — Overview of logo artwork What is the concept behind the logo? The My Premium logo portrays a young, vibrant and trendy presence through the quotation icon. It is simple and easy to recognise, and has dynamic strength which represents the company in a respectful and positive light. The script font represents simplicity and ease; it also triggers a warm personal feeling to the customer. 4 What is the logo? The corporate logo In the corporate logo, the mark is used together with the motif for formal contexts. Examples include: — Stationery — The backs of publications, with contact info — Formal contracts and legal documents — As a small, formal ‘signature’ on items — Signal signage — Posters and Notices — All advertisements Informal logo This version of the logo is used very rarely. Examples of using the informal logo include: — Front covers of publications (in some cases where motif appears deconstructed) — Small Scale printing Corporate logo Informal logo 5 Colour and typography Although many colours are used in our overall visual identity, the colours of our logo are clearly defined. Consistent use of the correct colours will enhance the level of professionalism across all the company’s communication material. Colour specifications My Premium’s corporate logo colours are specified in different ways dependent on the production technique in question. Whilst it is important to achieve maximum consistency across all media, a slight variation in colour will be inevitable. Print Materials Spot Colours Pantone 267C Pantone 1375C Pantone 108C Process Colours / CMYK 89/100/0/0 0/ 40/90/0 0/6/95/0 6 RGB values for screen use RGB scale 74/38/131 #4A2683 247/168/35 #F7A823 255/228/0 #FFE400 Corporate Typeface My Premium’s Corporate Typeface (or font) is named ‘Saginaw’, The style is set to ‘Bold’ and the tracking is set to ‘30’. No uppercase letters are used in the corporate typeface. When using the logo or supplying the logo to third parties, NEVER reset the typeface. It is provided as a standard vector artwork file in a variety of formats to ensure maximum flexibility and ease of use. They have been carefully spaced and aligned for optimum visual impact and must not be modified on any account. There is no need to include fonts when supplying a logo. 7 Correct usage The My Premium logo is designed to be a visual identification for the My Premium brand across a wide variation of media. Whilst not wishing to be rigid about the use of the logo, it is in everybody’s interest that its visual integrity be maintained. There are some simple rules to follow. Do use the logo as supplied, NEVER re-typeset the logo. Do not stretch or distort the logo. Do not alter the colours 8 Logo can be reproduced in black & white, and in negative Do not place logo in a box Do not insert unauthorised slogans Do not add drop shadow or special effects Photographs Be Careful when placing the corporate colours against dark photographs that are busy or have alot of contrast. The negative version of the logo is used in such instances. A better deal for insurance 9 Further information Selecting the Correct file format A vectorised eps is the file format most frequently required by printers, designers and manufacturers of promotional items. Vectorised eps files can be scaled infinitely without any deterioration in quality.. Jpegs are suitable for on-screen display and in-house desktop publishing. They are suitable in some instances for offset printing but cannot be scaled up in size without compromising the resolution and appearing blurred or pixelated. Jpegs will almost always be reproduced in full colour (cmyk). For spot colour printing (Pantone inks), an eps file is more suitable. It’s important to know what type of file to supply in different situations — ask your supplier what is needed or, if in doubt, supply both eps and jpeg. Where to find artwork All artwork is available from Jane Myles, Director of My Premium LTD. Tel:00353 (0)47 62500 or Email: info@mypremium.ie Any queries concerning logo application can also be brought to Jane’s attention. From the designer These standards intend to outline basic principles and therefore cannot cover every application or eventuality. In case of difficulty or doubt as to the correctness in the application of these standards, please contact Luke Treanor. 00353 (0)87 7764147 luketreanor1@gmail.com MYPREMIUM LTD, Unit 10B M:TEK Building, Knockaconny, Monaghan, Co. Monaghan, Ireland TEL: 00353 (0)47 62500 FAX: 00353 (0) 47 62501 info@mypremium.ie www.mypremium.ie uploads/s1/ corporate-guide.pdf