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How To Start a Cake Business howtostartacakebusiness.com howtostartacakebusines

How To Start a Cake Business howtostartacakebusiness.com howtostartacakebusiness.com Cakes and More Index Page 3 Step 1 Define your concept Page 4 Step 2 Find Great Location Page 6 Step 3 Create your Brand Page 9 Step 4 Design your Menu Page 11 Step 5 Cake Equiptment Page 13 Step 6 Ingredients and Supplies Page 22 Step 7 Hire and Train Employees Page 24 Step 8 Business Permit Page 26 Step 9 How to do marketing Page 29 Step 10 How much you can earn Page 32 Step 10 The Decision Page 38 Page 3 Cakes & More Have you always had a passion about cake? Very often I meet people that are deeply passionate about cakes and share that they sell their cakes as a sideline. While working on a steady job and their cakes looks absolutely stunning. Cakes and pastries is something close to heart. It is very hard to describe this feeling, but when you see people cooking with love that contains something magical. We all know the common saying that love goes through the stomach. Well, when you cook with passion you sprinkle a bit of the magical ingredient called "love" onto your food. And everyone can taste it. Before starting from home was not really accepted. Having a shop with big investment was the start. Now starting from home is the standard as there is no other option. If you have passion for cakes you already have that magical ingredients. This guide has been designed to help you start your passion and transform your sideline into your main source of income. Because here is the thing: "If you love what you do, the work does not like work". Let's start! howtostartacakebusiness.com Page 4 Step 1 Define Your Concept howtostartacakebusiness.com Page 5 howtostartacakebusiness.com Step 1: Define your cake business concept Are you a take out cake store or can customer sit and enjoy the a slice of pie in your shop? If it is a shop with chairs, how many seat will be available? Will your store be a expensive type of store and will you offer any drinks as well? How many flavours will you have? Will you be homebased and make them by order? What is your signature cake? (a cake that is your specialty cake if people ask for an unique cake) So you want to start a cake business. So you need a concept, a concept is a business idea though out. It is now time to define that store so you can see the shop in your mind. Here are a few questions you must be able to answer. 1. 2. 3. 4. 5. 6. Define your cake shop and give it shape in your mind. Page 6 Step 2: Find a great location howtostartacakebusiness.com Page 7 The next and most important step in the business is called location. Very commonly people say the 3 most important things of a business is Location, Location and Location! Yes, they repeat it three times because a business location can make or break you. So what would be a great location for your cheesecake business? Here are some of the best locations to consider. Church Being located nearby a church is fantastic. The amount of church goers is huge and many people usually spend time around the church before, during and after the mass. Especially Sundays will become very important for you. Shopping Mall The shopping malls is a paradise and dream for most. Starting in a mall is one of the best places with the highest amount of customers. Being in a SM, Robinsons or Ayala mall is wonderful. Of course consider the cost of rental will be high. Step 2: Find a great location howtostartacakebusiness.com Page 8 Subdivisions and Condominiums Locations like a subdivision and condominiums is a great place where many people live together. Most of the people who live there are young professionals or families. They tend to have higher income and willing to spend money on a delicious cheesecake. Office Buildings Being close to large office buildings is wonderful as many office workers have a higher salary and usually are very busy but tend to buy cakes to celebrate a special moment. This is a huge market as these customers tend to also buy paper plates and more. Busy Streets High foot traffic areas and busy locations are also a great place to be. Look where Red Ribbons and Goldilocks is located. They give a good indication what is a good place be as well. So now you have some ideas of what is considered a great location. And since location is the most important factor for your business you need to really think carefully where you will start your business. Before you continue on the next step start to select your location. And if you are not sure what would be suitable for you, you need to get an idea. Look where Red Ribbon and Goldielocks are located. That will give you a good indicator of what might be good for you. howtostartacakebusiness.com Page 9 howtostartacakebusiness.com Step 3 Create Your Brand Page 10 Your branding will depend on your location. You are expected to have an idea where your cheesecake business will be. Now you have to look for a branding that matches with the location. The design of your cake store will determine who you will focus on. Looking expensive means you will be attracting high end customers. Are you offering more normal prized products, make your store match the design. Red Ribbon and Goldilocks have a very welcoming ambiance and design suitable for mass market. Go and research in your location who is your competitor and how do they present their cake business and products. What you need to do is to ensure your business is different from theirs. A simple question that a customer might ask you. "Why should I buy from you instead of the competitor?" You must have a good answer or else they will go to your competitors. The answer you should give is anything that makes you unique. For example, you offer real bits of fruits, made with topnotch products. Think carefully what to you will say. It will impact if a customer will buy from you. Step 3: Create your brand howtostartacakebusiness.com Page 11 Step 4 Design Your Menu howtostartacakebusiness.com Page 12 The products you offer in your cheesecake business goes hand-in-hand with your brand identity. This means your brand identity and design must match with your customer base and also match with your type of cheesecake you offer. Important parts of your menu should be, it must be easy to read and easy to understand within seconds. The best is to use large pictures of the product with clear pricing and product name. Having this will help your to easy spot and make a quick decision. Also the branding color of your business must match with menu. Make sure you have high quality pictures of the cakes you offer. To sell a cake you do not need many words. You need great looking pictures. People buy cakes with their eyes. The nicest cake design well presented will be the most eye-catching and that sells. The eyes will be buying the product so nice picture of cakes is key to selling. This means your menu must be picture perfect or "instagram-able"! Step 4: Design Your Menu howtostartacakebusiness.com Page 13 Step 5 Cake Equipment howtostartacakebusiness.com Page 14 Step 5: Invest in the right equipment Gas Stove or electric induction heater to cooking. Refrigerator to chill all cakes. Mixer to mix ingredients and creams. Blender to puree chunks of fruits A nine inch cake shaper Mixing bowl Spatula Measuring jug Measuring spoons Having the right equipment is essential for your cake business. Not only will it keep the quality consistent but also speeds up the process. Since time is money, this step is essential. So which equipment do you need for your cake business? 1. 2. 3. 4. 5. 6. 7. 8. 9. howtostartacakebusiness.com Page 15 If you start out you do not need to have all the machines as mentioned here. The key is to start and as you grow you can start to add to adjust what you are using to something better. Most likely you will have many of these items or are very familiar with them. howtostartacakebusiness.com Page 16 Hand Mixer howtostartacakebusiness.com Page 2 Mixing Bowl howtostartacakebusiness.com Page 18 Measuring Jug howtostartacakebusiness.com Page 19 Measuring Spoons howtostartacakebusiness.com Page 20 Blender (Optional) howtostartacakebusiness.com Page 21 Spatula howtostartacakebusiness.com Step 6 Ingredients and Supplies Page 22 howtostartacakebusiness.com Page 23 Step 6: Ingredients and Supplies The next step is the find great suppliers to be able to give consistent quality. We added a few suppliers you can start with in our other book "Cake Suppliers List". Once you start, your customers will keep on expecting the same or better quality. So you need to make sure you find a great supplier that can uploads/Industriel/ cake-business-guide.pdf