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Chapter 3 tato Functions of a Travel Organization CSales and Marketing Department ? Sales can either be walk-in or ?eld sales ? Marketing everything that is done in order to attract or create awareness about the company ? Lead by the sales and marketing m

Functions of a Travel Organization CSales and Marketing Department ? Sales can either be walk-in or ?eld sales ? Marketing everything that is done in order to attract or create awareness about the company ? Lead by the sales and marketing manager ? Prepares annual marketing plans ? Sets annual sales goals and develops working plans to carry out these goals ? Participate in the preparation of the organization ? s budget ? Decide on negotiated rates and concessions C ? Prepare proposal letters and contracts ? Prepares and submits marketing and sales reports ? In charge of all marketing activities and attends tradeshows and fairs ? Maintain an updated clients and prospective clients and performs regular sales calls on major accounts and suppliers ? Retail Sales B C ? Channel Sales B B COperations Department ? The Travel Counsellor ? Provides all necessary information requested by prospective travelers ? Recommends products and services best suited to the travelers needs ? Keep updated on new travel information and trends ? Fill out all travel information in the booking card for travel ? Relay all changes and con ?rmations to clients ? Process refunds and processing fees ? Monitor processing of travel documents and insure that they are all in order prior to release to clients C ? The Reservations O ?cer ? Place all required reservations with di ?erent suppliers ? Follow up on reservations placed until con ?rmed ? To change reservations when itineraries are amended ? Look for alternative suppliers in the same level of service in case preferred supplier is not available ? Monitor issuance of travel vouchers and tickets ? Act as back up to the ticketing O ?cer C ? The Ticketing O ?cer ? Correctly source or calculate fares when the need arises ? Issue air tickets manually or through the automated ticketing system ? Correctly issue purchase orders in accordance to clients itinerary ? Check the accuracy of travel documents ? Reissue tickets when required ? Act as a back up to the travel counsellor CProduct Development ? Itinerary preparation ? Itinerary is known as a tour plan It is related to the tour programs timetable and the information of the places to be visited ? A program includes only activities whereas an itinerary includes date day time duration and points of interests between the destinations on the way to the destination the special features of the tour and happenings at the destination etc ? An itinerary is the combination of the di ?erent components of tourism to form a product ready for sale CTypes of Tour Itinerary ? Skeletal Proposed and preliminary schedule of activities ? Technical arrival and departure schedules duration of sightseeing land travel time type of accommodation and so on ? Descriptive provides a narrative of the planned activities and destinations visited It ? s produced for marketing purposes CItineraries are also Di ?erentiated According to the Person for it is Prepared for Which are ? Tourist itinerary short