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JANUARY 2020 JANUARY 2020 HAWAII BEVERAGE GUIDE VOLUME 71, NO. 07 PUBLISHED MON

JANUARY 2020 JANUARY 2020 HAWAII BEVERAGE GUIDE VOLUME 71, NO. 07 PUBLISHED MONTHLY TELEHONE (808) 591-0049 PUBLISHHAWAIIBEVGUIDE.COM HALI’IMAILE DISTILLERY MAUI GOLD PINEAPPLE FARM MAUI WINE BEVERAGE GUIDE SEED TO BOTTLE FAMILY OWNED VINEYARDS Our grapes are grown from our family owned vineyards, crafted into great, everyday affordable wines to be enjoyed with food, and shared with family and friends. From our vineyards, to your table, enjoy. MARKETED BY BRONCO WINE CO. | WINES FOR THE AMERICAN TABLE WWW .BRONCOWINE.COM | 855.874.2394 | ©2019 STONE CELLARS, NAPA, CA HAWAIIBEVGUIDE.COM DECEMBER 2019 HAWAII BEVERAGE GUIDE 1 POSTMASTER: Please send address changes to HAWAII BEVERAGE GUIDE, P.O. Box 853, Honolulu, HI 96808 Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $60.00 + tax per year; $10.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2019 by Service Publications, Inc. Published monthly by: Service Publications, Inc. (USPS 018-010) 1311 Kapiolani Blvd. #401 Honolulu, HI 96814 PHONE: (808) 591-0049 FAX: 1 (808) 356-1931 TOOL OF THE TRADE FOR HAWAII’S BEVERAGE INDUSTRY SERVING ALL ISLANDS IN THE 50TH STATE SINCE 1949! publisher@hawaiibevguide.com www.hawaiibevguide.com National Coverage, Local Advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 152 Madison Avenue, Suite 600 New York, NY 10016 tel/ 212.571.3232 • fax/ 212.571.4443 www.bevnetwork.com Volume 71 I Issue No. 06 FEATURES JANUARY 2020 SUBSCRIBE ONLINE! at our web site: hawaiibevguide.com CAN WE HELP YOU? To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 NEW Fax Number: (808) 356-1931 e-mail: publisher@hawaiibevguide.com YOUR SUBSCRIPTIONS: PRODUCT LISTINGS A-12 Product Listings Section A-62 Brand Index A-91 Industry Directory Publisher: Christopher T eves Editor/ Business Consultant: Brent Nakano Business Consultant: Crystal Arnold Consultant: Campbell Mansfield HALI'IMAILE DITILLERY Neil, Tim, and Joe LeVecke are the founding members of LeVecke Corporation. They had a dream to make a spirit in Hawaii. Situated on the slopes of Maui’s Haleakala, 2,000 ft above sea level, lies Ulupalakua, the home of Maui Wine and its vineyards. There, wine is made from estate-grown grapes, including Rhone varietals, and pineapple, Hawaii’s remaining cash crop. MAUI WINE PODARE SAPAIO Hawaii Beverage Guide had the opportunity to learn more about Podere Sapaio from founder Massimo Piccin and Sales Manager Greta Bandini MAUI GOLD PINEAPPLE FARM Although all the Gold pineapples on the market are some variation of 73- 50 and 73-114, they don't all taste the same. Learn more about what makes Maui Gold Pineapples unique. FEATURED STORY 2 HAWAII BEVERAGE GUIDE JANUARY 2020 HAWAIIBEVGUIDE.COM photo from google earth Maui Gold Pineapple Farm From Seed To Bottle By: Brent Nakano By Brent Nakano and Jennifer Proctor Photos provided by Honolu Beerworks m The Maui Gold® Pineapple is an edible hybrid variety of fruit, and not associated with #goldpineapple which is a #millennial #homedecor with 7.5K posts on instagram. In 2018, as Maui’s Pineapple industry was on the verge of closing, LeVecke purchased Haliimaile Company the producers of, Pau Vodka. Hawaii Beverage Guide had the opportunity to chat with Maui Gold Pineapple Company Assistant General Manager Michael Ross to learn more about their operation. Maui’s Pineapple History The history of Pineapple on Maui is directly connected to the history of Maui Land & Pineapple. According to the company's website mauiland.com: • Mid-1830s: Missionaries Reverend Dr. Dwight Baldwin and his wife Charlotte moved to Lahaina and live in what remains today as the Baldwin Home Museum. • Late 1800s: Reverend Dr. Dwight Baldwin and his wife Charlotte sons, Henry Perrine Baldwin and David Dwight Baldwin, lay the foundation for the company through the acquisition of land. • 1890: The Baldwin family’s experimentation with hala kahiki (pineapple), begins with the first fruit planting in Ha‘iku. • 1903: the Baldwin brothers formed Ha‘iku Fruit & Packing Company. launching the pineapple industry on Maui. • 1909: Keahua Ranch Company was established. The company’s name was later changed to Haleakala Pineapple Company and eventually to Maui Pineapple Company, Ltd. in 1932. In West Maui, the Baldwin Family holdings dedicated to raising cattle and food crops was called Honolua Ranch. Manager David T. Fleming added pineapple to the operations in 1912 and by 1920 the name was changed to Baldwin Packers, which canned and sold pineapple under its own labels, while growing it at Honolua Plantation. • 1923, Baldwin Packers owned and managed over 22,000 acres of agricultural land in West Maui. The Baldwins’ east and west Maui holdings and pineapple operations were united in 1962, when Baldwin Packers merged with Maui Pineapple Company. • In 1969, Maui Land & Pineapple Company, Inc. (ML&P) was created from assets acquired from Alexander & Baldwin Inc. Company President Colin Cameron expanded the firm's operations and founded the Kapalua Resort and Kapalua Land Co. • 1999: Steve Case, who was then America Online's board chairman, obtained controlling interest in the firm in 1999. • 2007: Maui Pineapple halted canning in 2007, refocusing on its fresh-fruit operations and building a new $20 million fresh- fruit packing facility. • December 23, 2009: Maui Land & Pineapple ceased pineapple operations after reporting a $12.6 million for the first nine months of 2009. (starbulletin.com) • January 1, 2010: “A small group of former Maui Land & Pine executives and managers, along with Ulupalakua Ranch owner C. Pardee Erdman, chose to defy the odds and formed the Hali‘imaile Pineapple Company. They leased more than 1,500 acres of Maui Land & Pine’s fields in upcountry Hali‘imaile, purchased equipment from the company, and retained sixty-five employees who would have otherwise lost their livelihood.” (starbulletin.com) • March 1, 2018: LeVecke Acquires Hali’imaile Pineapple Co. The acquisition includes Maui Gold’s baseyard in Hali’imaile and 800 acres of fields. This comes after Haliimaile Pineapple Co runs into financial difficulties. In a conversation with Haliimaile Distilleries’ Cory Nigbur, “The LeVeck’s desired to keep pineapple alive for their distilleries and for other companies. [With the acquisition], they wanted to merge the two companies together and have a true farm-to-table product. There are also a lot of companies that still rely on pineapple from a culinary standpoint. It was important for not only ourselves, but also to sustain everybody that needs pineapple.” Development of Maui Gold Hawaii's largest Pineapple Companies, Maui Pineapple Company, Dole, and Del Monte jointly funded the Pineapple Research Institute (PRI) at the University of Hawai‘i. In 1932, a PRI research expedition was sent to Africa and South America to search for wild varieties with attributes beneficial to a canning program. These attributes included disease resistance to increase yield and high acidity to help extend shelf life. The samples of the expedition became the basis of the pineapple breeding program. For fifty years, pineapples were cross-bread at different research stations throughout Hawai‘i. The cross-breeding resulted in a multitude of different varietals which were then evaluated and selected for further development. As a result, it took several years to find and develop new varieties suitable for large scale farming. Although the Pineapple Research Institute’s objective was to produce the optimal canning variety, researcher Dr. David Williams decided that if he ever found a plant that was suitable for fresh fruit, he would save it. In 1973, Dr. Williams noted the 50th and 114th cross of two parents had unusually favorable fresh characteristics: low acidity, extra sweet flavor, and 3 times the daily USDA requirements for vitamin C. This cross was known as PRI (Pineapple Research Institute) variety 73-50. Maui Pineapple Co. began growing variety 73-50 in 1988 and named it Maui Gold®. Pineapple Farming Practice Kary Hisashima and his family were subcontracted growers of Maui Land and Pineapple Co. According to Ross, “He has recently brought this experience to Maui Gold and the current farming practices resemble both a very scaled down version of the former Maui Land and Pineapple Co. operation and also a family style of boutique farming. New types of sustainable practices have also been integrated into the operation; like the use of biodegradable mulch film and dedicated areas for promoting bee populations via bee sanctuaries.” 4 HAWAII BEVERAGE GUIDE JANUARY 2020 HAWAIIBEVGUIDE.COM Terroir of Maui Gold Maui Gold noted, “Although all the Gold pineapples on the market are some variation of 73-50 and 73-114, they don't all taste the same. These particular varieties are very difficult to grow in a way that maximizes the fruit's naturally sweet flavor. Their genetic makeup makes them unusually susceptible to stresses such as drought, soil pathogens, and fluctuations in nutrition and temperature. Any uploads/Geographie/ 2020-01-hawaii-beverage-guide-digital-edition.pdf