© International Baccalaureate Organization 2021 All rights reserved. No part of

© International Baccalaureate Organization 2021 All rights reserved. No part of this product may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without the prior written permission from the IB. Additionally, the license tied with this product prohibits use of any selected files or extracts from this product. Use by third parties, including but not limited to publishers, private teachers, tutoring or study services, preparatory schools, vendors operating curriculum mapping services or teacher resource digital platforms and app developers, whether fee-covered or not, is prohibited and is a criminal offense. More information on how to request written permission in the form of a license can be obtained from https://ibo.org/become-an-ib-school/ib-publishing/licensing/applying-for-a- license/. © Organisation du Baccalauréat International 2021 Tous droits réservés. Aucune partie de ce produit ne peut être reproduite sous quelque forme ni par quelque moyen que ce soit, électronique ou mécanique, y compris des systèmes de stockage et de récupération d’informations, sans l’autorisation écrite préalable de l’IB. De plus, la licence associée à ce produit interdit toute utilisation de tout fichier ou extrait sélectionné dans ce produit. L’utilisation par des tiers, y compris, sans toutefois s’y limiter, des éditeurs, des professeurs particuliers, des services de tutorat ou d’aide aux études, des établissements de préparation à l’enseignement supérieur, des fournisseurs de services de planification des programmes d’études, des gestionnaires de plateformes pédagogiques en ligne, et des développeurs d’applications, moyennant paiement ou non, est interdite et constitue une infraction pénale. Pour plus d’informations sur la procédure à suivre pour obtenir une autorisation écrite sous la forme d’une licence, rendez-vous à l’adresse https://ibo.org/become-an-ib-school/ ib-publishing/licensing/applying-for-a-license/. © Organización del Bachillerato Internacional, 2021 Todos los derechos reservados. No se podrá reproducir ninguna parte de este producto de ninguna forma ni por ningún medio electrónico o mecánico, incluidos los sistemas de almacenamiento y recuperación de información, sin la previa autorización por escrito del IB. Además, la licencia vinculada a este producto prohíbe el uso de todo archivo o fragmento seleccionado de este producto. El uso por parte de terceros —lo que incluye, a título enunciativo, editoriales, profesores particulares, servicios de apoyo académico o ayuda para el estudio, colegios preparatorios, desarrolladores de aplicaciones y entidades que presten servicios de planificación curricular u ofrezcan recursos para docentes mediante plataformas digitales—, ya sea incluido en tasas o no, está prohibido y constituye un delito. En este enlace encontrará más información sobre cómo solicitar una autorización por escrito en forma de licencia: https://ibo.org/become-an-ib-school/ib-publishing/licensing/ applying-for-a-license/. © International Baccalaureate Organization 2021 2221 – 5013 3 pages Friday 30 April 2021 (afternoon) 1 hour Business management Standard level Paper 1 Instructions to candidates y Do not open this examination paper until instructed to do so. y A clean copy of the business management case study is required for this examination paper. y Read the case study carefully. y A clean copy of the business management formulae sheet is required for this examination paper. y Section A:  answer one question. y Section B:  answer question 4. y A calculator is required for this examination paper. y The maximum mark for this examination paper is [30 marks]. – 2 – 2221 – 5013 Section A Answer one question from this section. 1. (a)  Outline two benefits for MM of outsourcing human resource management (HRM) (lines 51–54). [4] (b) Explain how MM has differentiated itself. [6] 2. (a)  With reference to MM, outline two sources of finance suitable for taking over the film studio in India (lines 144–147). [4] (b) Explain how a formal system of appraisal may have avoided the problems caused by Clare (lines 86–100). [6] 3. (a)  Outline two reasons why MM may relocate all of its operations to Bengaluru (lines 124–142). [4] (b) Explain how the proposed contract with Country X may conflict with MM ’s ethical objectives (lines 114–123). [6] – 3 – 2221 – 5013 Section B Answer the following question. 4. A friend of Aarvan owns a film studio, Satvi Films (SF), in Bengaluru. Aarvan has recommended that MM take over SF. SF has a reputation for making high-quality films that are very popular and it is accustomed to making full-length films for the Indian market. It has also made social marketing advertisements for Indian television. SF produces films to meet the precise demands of its customers, including producing them to customer specifications and tight deadlines. There are often pressures to get work done on time, especially as SF does not allow overtime working. Rachel is concerned that SF ’s managers are autocratic and that many of its employees lack the freedom to be creative. Although the pay scales at SF are lower than average for India, its managers do receive financial rewards, such as bonuses. To assess the possible takeover, Rachel is analysing financial information for SF (Table 1). Table 1: Selected financial information for SF for 2019 and 2020 2019 2020 Stocks ($ millions) 2 4 Cash ($ millions) 20 10 Debtors ($ millions) 18 16 Current liabilities ($ millions) 30 25 Gross profit margin (%) 8 7 Net profit margin (%) 4 2 Aarvan thinks that a takeover of SF will reduce MM ’s production costs and that owning SF would make it easier for MM to produce the advertisements that customers want. Aarvan knows that the owner wants to sell, so SF would be cheap and easy to buy. However, Javed thinks that SF does not have enough experience in making short, attention- grabbing advertisements: its main experience is in making full-length films for cinema release. He also thinks that it would be difficult to manage two very different businesses, each with different conditions of employment. (a) Define the term social marketing. [2] (b) Using Table 1: (i) calculate the current ratio for SF for 2020 (show all your working); [2] (ii) suggest one reason why SF may have a liquidity problem. [2] (c) Explain two factors that may influence the motivation of employees at SF. [4] (d) Recommend whether MM should take over SF. [10] References: © International Baccalaureate Organization 2021 uploads/Industriel/business-management-paper-1-sl 1 .pdf

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