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The Definitive Quora Marketing Guide 2020 QUORA GUIDE This is the most complete

The Definitive Quora Marketing Guide 2020 QUORA GUIDE This is the most complete guide on how to do marketing on Quora (for free) in 2020. In this in-depth guide you learn how to: © © Boost your personal brand and become a thought-leader © © Drive a huge amount of traffic to your blog © © Promote your product and get sales © © Lots more… © © Everything in this guide has been battle tested and verified by us. No BS. We wrote this guide to fast-track your Quora marketing effort and avoid you the errors we made. If you are serious about Quora marketing, let’s dive right in. PS: A lot of guides out there are super long and verbose to impress you (and Google). We do our best to keep it short and just pass you the information you really need to succeed. 3 Page CONTENTS CHAPTER 1 The ABC of Quora Marketing CHAPTER 2 Setting up your Quora account CHAPTER 3 Driving Traffic to your website with Quora CHAPTER 4 Generating Leads and Sales from Quora 4 Page CHAPTER 1 The ABC of Quora Marketing What is Quora first of all? Quora is basically a Question & Answer website. A very good one. It was founded in 2009 by Facebook’s former CTO and Co-Founder Adam D’Angelo and Charlie Cheever. What distinguished Quora from all the other (crappy) Q&A websites like Yahoo An swers has always been the quality of the answers you could find there. In the early days Quora was very focused on the tech and startup world. But this is no longer a problem. Today Quora is a huge resource of questions and answers on any possible topic (400,000+ topics are currently covered on Quora). Moreover they launched many local websites in different languages in all major countries. You can safely assume that Quora can be a great marketing channel for you, no matter what’s your industry and where your customers are located. I personally love Quora because no matter how hard or niche your question is, you can usually expect to receive very high quality answers from real experts on the matter. 5 Page Just to give you an idea, you can randomly browse Quora getting lost on any topic and find answers by President Barack Obama, Microsoft CEO Satya Nadella, Goo gle CEO Sundar Pichai, actors like Jennifer Lawrence & Jackie Chan and many others. No matter if you’re looking for the meaning of life or the best tools to do email mar keting, you’ll find a plethora of really useful answers and first-hand experiences. Is Quora a good channel for marketing? Quora as of June 2017 was receiving 200,000,000 monthly unique visitors just on the main site (so there’s likely much more on their country specific websites). In December 2019 Alexa ranked Quora the 226th most visited website in the world (down from being the 90th in July. 6 Page It’s huge and it’s a great channel to use to market your product or services. I’ve used it extensively to promote AdEspresso in the early days and not only it became one of our top referral sources. It was also the one sending the highest quality traffic with exceptional conversion rates. What’s even better is that marketing activities on Quora provides long lasting results. Popular questions constantly receive traffic. Once you’ve provided good answers to a bunch of them, you’ll likely keep receiving traffic for many years, even without any additional activity. Trust me on this. I’m still receiving traffic from answers I wrote 3 years ago. As with most websites you have two paths to do marketing on Quora: © © Organically, by providing great answers to questions in your industry and plug ging every now and then links to your blog or product. © © Through advertising, by placing your ads on topics near to your product. Their paid product is getting better and better every day and offers a plethora of option to fine-tune your message and audience. In this guide we’ll focus on how to do marketing on Quora organically, without spending a single cent. But stay tuned, we’re already working on a guide on Quora Advertising. Where does Quora sit in the marketing funnel ? Great question! Glad you asked! Quora is quite a peculiar channel and it’s tough to have a straight answer here. Overall in my experience Quora can be effective all across the funnel, to drive traf fic to your website, generate leads and sell your product. For sure where Quora shine is driving traffic to your blog. It’s a less spammy ap proach to marketing on Quora with lower risks of getting banned and way more opportunities to plug your content in hundreds of different questions. With few question answered in the last few years I got 376,000 views, more than 1,000 upvotes and thousands of clicks every months! 7 Page Lead generation can work as well, if you have interesting ebooks or webinar recording or even free tools to use as lead magnets, they’re quite easy to plug into your answers. In one of my most viewed answers I was pitching AdEspresso’s ads gallery tool to users looking for a way to spy on their competitors. It still sends us meaningful traffic after 2 years and the conversion rate to leads was great. We’ll cover the best strategies to do lead generation on Quora in Chapter 4 Finally sales… here’s the tough one. You can’t be too aggressive pitching your prod uct or it’ll be considered spam. The good news is that there are a lot of questions on Quora that are specifically asking for product reviews or recommendation. Here it’s totally fine to plug your product, or chime in to answer questions about your product. Just last week I was literally going crazy looking for a tool to sync my many Goo gle calendar. Right before giving up, I searched for tips on Quora and found SyncThemCalendars. Elad, the founder, is doing an amazing job showcasing his unique product to everyone asking on Quora how to sync calendars. 8 Page He’s also been so nice to answer a bunch of questions on how he used Quora to ac quire new customers for his product which you’ll read across the next few chapters. In chapter 5 we’ll go more in depth on strategies to sell your products on Quora. For now all you need to know is that: © © It’s possible to use Quora marketing to sell your products © © It’s likely not scalable to large volumes © © It’s likely better to go with Quora Ads if all you care about is driving sales 9 Page CHAPTER 2 Setting up your Quora Account Create the perfect profile It might sound trivial but one of the most important thing to kick off your Quora Marketing activity is to have a good looking profile. Remember profiles are personal. Don’t use your company name or logo. This is about you. I have to admit that after 4 years on Quora my profile page still sucks: I mean… it’s not horrible but for sure not as good as it could be. And that’s really bad. Think about the context. Here you are answering questions and giving advices. The first thing people will thinking visiting your profile or read ing your answers is: “Who the hell is this guy and why should I trust him?“ Spend some time setting up your profile in a professional and engaging way, and since you’re here, try to maximise your opportunities to drive traffic to your web site or generate leads. 10 Page Based on these rules, here’s how I re-worked my Quora profile to be more effective for marketing and personal branding: 11 Page Looks much better isn’t it? And as you can see the final touch for your profile will be filling the “Credentials & Highlights” and the “Knows About” boxes on the right with your favorite topics, your education, workplaces and so on! Topics, Questions & Spaces Before starting a deep dive on how to do Marketing on Quora, let’s be sure you understand the basics. There are three important elements on Quora that you should be aware of: © © Topics © © Questions & Answers © © Spaces Let’s go through each one of them. Topics You can think of Topics as categories. A topic is just an aggregation of all the ques tions around the same … topic of course! Therefore topics are your best friends to quickly find all the questions that you’re interested in to promote your business. To discover topics just start typing in the search box and let the suggestions guide you. As you can see in the image on the right, there’s an endless amount of topics on Quora. 12 Page Once you click on a Topic you’ll land on the topic homepage which is mainly com posed of three areas: Read is a selection of uploads/Marketing/ quora-guide-2021.pdf