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okrs guide The OKR Guide Best Practices for Adopting Objectives and Key Results CContents Introduction to OKRs The OKR basics Getting started Step Understand why you want to adopt OKRs Step Get buy-in from leadership and teams Step Connect your mission to

The OKR Guide Best Practices for Adopting Objectives and Key Results CContents Introduction to OKRs The OKR basics Getting started Step Understand why you want to adopt OKRs Step Get buy-in from leadership and teams Step Connect your mission to your OKRs Step Select an OKR pilot group Step Appoint OKR leadership Step Establish an OKR rollout strategy Step Set OKR rules of engagement Step De ?ne company OKRs Step De ?ne function and team OKRs Step Align and rollout OKRs Step Set OKR reviews and retrospectives Step Common OKR challenges and mistakes Step Choose OKR software CIntroduction to OKRs Introduction to OKRs CIntroduction to OKRs When implemented correctly OKRs establish broad alignment and accountability throughout your organization and help teams see how their work contributes to your company ? s objectives For your company to be successful with OKRs you want to make sure OKRs are implemented with intent at every step In our experience groups with the most success have E B E B taken time to Prepare and follow a detailed strategy Educate and E B empower their organization Build a rollout plan while following change E B E B management best practices De ?ne OKRs in the correct sequence Manage and track OKR progress With that being said you may be reluctant to implement OKRs because of uncertainty We understand and empathize with this uncertainty but reading this guide is your ?rst step in conquering it Let ? s start with the basics of OKRs CThe OKR basics CThe OKR basics If you ? ve made it to the point of checking out our guide you may already have an idea of what OKRs can do for your organization However establishing an understanding of OKRs is the preliminary step in adopting and implementing them After all if your teams don ? t understand the methodology can it really be successful What are OKRs OKRs are a framework for goal setting and management created by Intel ? s Andy Grove Venture capitalist John Doerr popularized the methodology in his New York Times best-seller Measure What Matters From tech giants like Google and Adobe to worldwide enterprises OKRs continue accelerating growth and innovation by connecting teams to their company ? s greater objectives By design OKRs work cross-functionally to create a standard of alignment for entire companies making them giving a connected purpose to teams and organizations CThe OKR basics OKRs stand for objectives and key results An objective is what you want to achieve and a key result is how you plan to measure whether you have achieved your objective Objectives Qualitative Aspirational Something you your team or your organization aim to achieve Key results Quantitative Measurable Indicate if you achieved your objective The di ?erence between an objective and key result is clear ??Boost organic tra ?c ? as an objective inspires numerous strategies for a marketing team A key result like ??Increase top keywords ranking by X positions ? brings ??how ? an objective is