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Kroshus medina laurie commoditizing culture tourism and maya identity

Annals of Tourism Research Vol No pp ?? F D Elsevier Science Ltd All rights reserved Printed in Great Britain www elsevier com locate atoures - doi S - - COMMODITIZING CULTURE Tourism and Maya Identity Laurie Kroshus Medina Michigan State University USA Abstract This ethnographic study examined how the commoditization of culture for tourism a ?ected traditional practices in a formerly Maya village adjacent to the most-visited Mayan ruins in Belize Though the majority of villagers had abandoned this indigenous identity they responded to the tourism demand for representations of an essentialized Mayan culture by utilizing new channels to access traditions they could no longer learn through old ways they turned to the publications of archaeologists and epigraphers who study the ancient Maya As villagers developed expertise in the cultural traditions of their ancestors they remained ambivalent about whether or not their unconventional acquisition of this knowledge provided suf ?cient basis for reclaiming Maya identities F D Keywords culture commoditization identity Maya Belize Elsevier Science Ltd All rights reserved Re ?sume ? La marchandisation de la culture tourisme et identite ? maya Cette e ?tude ethnographique examine comment la marchandisation de la culture pour le tourisme a a ?ecte ? les usages traditionnels dans un ancien village maya qui se trouve aco te ? des ruines mayas les plus visite ?es du Belize Bien que la majorite ? des villageois avaient abandonne ? leur identite ? indigene ils ont re ?pondu ala demande du tourisme pour des repre ?sentations des caracte ?ristiques essentielles de la culture maya en utilisant de nouvelles voies d ? acces aux traditions qu ? ils ne pouvaient plus apprendre de la vieille fac on ils se sont donc servis des publications des arche ?ologues et des e ?pigraphistes qui e ?tudient les Mayas des temps anciens Tout en de ?veloppant leur expertise dans les traditions culturelles de leurs ance tres les villageois n ? e ?taient pas su rs que leur acquisition de ces connaissances constitua t une base suf ?sante pour la re ?cupe ?ration de leur identite ? maya Mots-cle ?s culture marchandisation F D identite ? Maya Belize Elsevier Science Ltd All rights reserved INTRODUCTION One school of thought in tourism studies has argued that the commoditization of culture for consumption renders the resulting practices inauthentic This position distinguishes between traditions which persist in relative isolation from market forces and practices elaborated speci ?cally for the tourism market Against this perspective other scholars have asserted that such transactions between tourists and ??tourees ? generate new cultural con ?gurations which are both meaningful Laurie Kroshus Medina is Assistant Professor in the Department of Anthropology at Michigan State University East Lansing MI - USA Email medina msu edu Her current research explores the e ?orts of Maya communities in Belize to integrate themselves into tourism development initiatives the economic impact of their integration into the industry and the role it plays in Maya struggles with the Belizean state around issues of culture collective